Healthcare Reform and Its Impact on the Delivery System

If you are in the healthcare industry, you have probably heard some rumblings about the Health Care Reform of 2010, coolly referred to as Affordable Care Act, or Obama care. The Patient Protection and Affordable Care Act (PPACA) was enacted by the United States Congress and signed by President Barack Obama. The Affordable Care Act (ACA) became public law in March 23, 2010. The health care reform was enacted with the goals of â€Å"increasing the quality and affordability of health insurance, lowering the uninsured rate by expanding public and private insurance coverage, and reducing the costs of healthcare for individuals and the  government† (Frost and Sullivan, 2011). The law is passed by US congress provide universal access to healthcare, control the rising costs of healthcare, regulate the private insurance industry through online marketplace and improve the quality of healthcare. The purpose is to â€Å"make healthcare choices more consumers friendly and easier to unde rstand. It is intended to make sweeping changes to healthcare in the United States† (White, 2013). The law also â€Å"requires insurance companies to cover all applicants within new minimum standards and offer the same rates regardless of pre-existing conditions or sex.Additional reforms aimed to reduce costs and improve healthcare outcomes by shifting the system towards quality over quantity through increased competition, regulation, and incentives to streamline the delivery of healthcare† (Monheit, 2010 ). The Congressional Budget Office projected that â€Å"the ACA will lower both future deficits and Medicare spending† however upheld â€Å"the law in promoting strategies and solutions to encourage health care reform that lowers cost, improves quality, and expands access to health care† (CBO, 2013).According to U. S Chambers of Commerce, â€Å"the United States spends $2.  7 trillion a year on health care. More than 170 million Americans receive healt h insurance through voluntary, employer-sponsored plans. The government was on the hook for $38. 6 trillion in unfunded liabilities for Medicare in 2011 as a result of the entitlements created by the health care reform law† (U. S. Chambers of Commerce, 2013). For the purposes of this research, it may be a good idea to have a common understanding of the recent legislation and Health Care Reform Act.I plan to highlight its impact on the delivery system at Montefiore Medical Center, thoroughly discussing its effect on access, cost and  quality, with special focus on how the recent legislation and health care reform will affect the health care facility. Montefiore Medical Center is a health care facility which is covered by the Health care reform. Health care reform compliance at Montefiore Medical Center is a central concern of their delivery system. The health care reform is a law that needs continuous regulation. Montefiore Medical Center and other health care facilities such as private clinics, home healthcare providers and small healthcare associated businesses, are in a prime position  to comply with the healthcare reform, and the law must ensure that these healthcare institutes are rigorously controlled, and are in compliance of the affordable care act.The Healthcare reform and all its provisions are already making the facility â€Å"find new ways to increase facility efficiency, better manage care and streamline costs† (Montefiore. org, 2012). One item the facility is focused on is renovating to cut down on operating expenses because of the impact of the healthcare reform. In a study by Amadeo Kimberly (2013) about access to healthcare on the delivery system  found that â€Å"more than 600,000 new young people became insured as of May, taking advantage of the Act's provision that children up to age 26 could be covered by their parents' insurance.†Rather than â€Å"employer-sponsored insurance offering the sole source for guarante ed issue insurance, coverage for preexisting conditions, and generally affordable coverage,†(Geyam, 2012) many employees may have alternative sources of coverage through expansion of Medicaid eligibility or premium subsidies through the state or federal exchanges. A report by economic experts at the Health and Human Services Department (HHS) noted that â€Å"the health  care remake will achieve the aim of expanding health insurance – adding 34 million Americans to the coverage rolls† (HHS, 2013).This shows that on the potential positive side of the health care reform, there would be a continuous increase in access to healthcare. This increases â€Å"profits for the insurance companies, which should translate to lower premiums, since the new insures pay into the system but require fewer health services† (Kimberly, 2013). Geyam (2012) observed that â€Å"the healthcare reform will extend insurance coverage by 32 million people by 2019 (including 16 millio n on Medicaid);Will provide subsidies starting in  2014 to help many lower-income people afford coverage; will eliminate cost-sharing for many preventive services; will provide new funding to increase the capacity of community health centers; will put in place some limited reforms of the insurance industry, such as prohibiting exclusions based on pre-existing conditions and banning annual and lifetime limits; and will establish a new non-profit Patient-Centered Outcomes Research Institute charged with assessing the relative outcomes, effectiveness and appropriateness of different treatments. †As a result, millions of previously uninsured people will soon have access to healthcare, causing an increase in the number of potential patients requesting treatment from healthcare facilities such as Montefiore Medical Center. Healthcare costs are expected to â€Å"rise 7. 5 percent in 2013, even with healthcare reform,† according to a study by Price water house Coopers (2012). The Affordable Care Act focuses â€Å"more on getting people insured than on lowering costs overall,† says Jeff Munn, vice president of benefit policy development at Fidelity (2013), â€Å"But it's going to take a while to see if those provisions work,† he says..Another analysis by Barina (2013), also found that â€Å"the law falls short of the goal of controlling runaway costs, rising projected spending by about 1 percent over 10 years. That increase could get bigger, however, since the report also warned that Medicare cuts in the law may be unrealistic and unsustainable, forcing lawmakers to roll them back† (p. 18). The rapidly rising costs of health care keep going up unabated. Under the health care reform, the market still rules on prices. The cost of health care will increase by about â€Å"20 percent because of new technology and new initiatives† (Wright, 2010).In addition, analysis by both the Congressional Budget Office and the CMS actuary shows that â€Å"the health care reform will substantially reduce the federal deficit, only slightly increase national medical spending (despite an enormous expansion in insurance coverage), begin to reduce the growth rate of medical spending, and introduce various new initiatives that may lead to more fundamental reductions in the long-term rate of health care cost growth† (CBO & CMS, 2010). The health care reform will not solve our health care cost problems, but it is a historic and cost effective step in the right direction.It will introduce a range of payment and delivery system changes designed to achieve a significant slowing of health care cost growth. Throughout the health care reform debate, consumers and providers alike at Montefiore Medical Center and other healthcare facilities asked how they would be affected by the new law. Given how many types of facilities make up the delivery system, it is likely that the effects of reform will not fix all problems. Any â€Å"hosp itals that have historically provided more care to uninsured patients is likely to gain the most in terms of revenue increases for the mostly  uncompensated care they have been providing to these patients† (Berenson and Zuckerman, 2010).The Healthcare providers in the hospital and other healthcare facilities understand that their former ways of doing business are bound to change because of the healthcare reform. As observed by Berenson & Zukerman (2010) â€Å"the introduction of new, marginal incentives is designed to move in the direction of rewarding better performance. † In this way, there is a modest move in the direction of paying for value rather than volume.As indicated by Cutler David (2013), â€Å"the law begins to change how providers are paid and care is delivered, so that  they are rewarded not for the volume of services they provide but for the value they offer. † Of greatest effect is the expectation that future provider revenues will have less to do with patient volumes and more to do with clinical outcomes, quality and cost efficiency. Most hospitals will likely benefit financially because of the coverage expansions. â€Å"Providers that get good results for their patients and keep costs in check stand to be rewarded with performance bonuses, shared savings and other revenue enhancements† (Monheit, 2010).Those providers  that fail to do these things can expect financial penalties which will affect revenues and ultimately tarnish a provider's credit profile. â€Å"Accountable care may still be gestational in most areas of the nation, but the concept appears to be taking hold and will eventually replace large portions of our existing fee-for-service system† (Berenson & Zukerman, 2010). Moreover, the health care reform will also call for more care to be provided outside of the hospitals with specific provisions focusing on increasing the quality of preventative care. This will likely result in a major rise i n demand for ambulatory, or outpatient care.At the same time, Montefiore Medical Center and other hospital care facilities will shift a greater focus on critical care patient. In conclusion, the health care reform, Patient Protection and Affordable Care Act (PPACA), commonly called the Affordable Care Act (ACA) or Obamacare, may make some marginal gains in the area of access, cost and quality, but will not remedy all access, cost and quality problems in the health care delivery system. Experts also believe the added demand of the health care reform will mean a major increase in job openings within the healthcare industry.Some  predict as many as â€Å"250,000 to 400,000 jobs annually over the next ten years – as well as an increase in scope and location of available jobs† (Katz, 2013). For example, hospitals like Montefiore Medical Center will be staffing more critical care nurses while registered nurses and other patient care positions may have more opportunities at outpatient sites, such as clinics or other non-critical medical facilities. The health care reform changes are right around the corner and subsequently there will likely be a lot of transformation happening in the healthcare delivery system over the next few years.

Summary of Auditing Theory Chap 1 & 2

Assurance services – deal with audit or review of historical financial information and assurances dealing with subject matters other than historical financial information. * designed to enhance the degree of confindence of the intended users other than the responsible party about the outcome of the evaluation or measurement of a subject matter against criteria FF. are the broad categories of services under the umbrella of assurance services: 1. Risk assessment 2. Information system reliability 3.Adequacy of security over Electronic commerce transactions, electronic documents, and support systems 4. Effectiveness of Health care performance measurement systems 5. Reliability and relevance of Business performance measurement * it evolves naturally from Attestation services, which in turn evolve from audit * The root of all three is independent verification Non-assurance services (Related Services) – pertain to compilation of financial information , agreed-upon-procedures a nd other related services which do not result in the expression of conclusion that provides a level of assurance.Auditing – is a systematic process of objectively obtaining and evaluating evidence regarding selected assertions about economic actions and events to ascertain the degree of correspondence between those assertions and established criteria and communicating the result to interested users. * determining whether recorded information properly reflects the economic events that occurred during the accounting period. Elements: * Systematic process * Objectivity * Obtaining and evaluating evidence * Assertions about economic actions and events * Degree of correspondence†¦ stablished criteria * Communicating results * Interested users Attestation – refers to an expert’s written communication of a conclusion about the reliability of someone else’s assertions. * when a practitioner is engaged to issue a written communication that expresses a conclus ion about the reliability of a written assertion * a type of assurance service whose subject matter (both FS and non-FS in nature) * offering some level of assurance Ex. of attest services: 1. Future-oriented financial information 2. Management’s discussion and analysis 3.Effectiveness of internal control 4. Compliance with statutory, regulatory and contractual obligations Consulting services (Management Advisory Services) – professional services that provide advice and assistance concerning an entity’s organization, personnel, finances, operations, systems, or other activities. * an analytical process that typically involves some combination of activities relating to: a) objective-setting b) fact-finding c) definition of problems or opportunities d) evaluation of alternatives e) development of recommendations including actions ) communication of results g) implementation h) follow-up – reports are generally written in a narrative style – nature an d scope is determined by agreement between the professional accountant and the client Areas of consulting services: 1. Consultations 2. Advisory 3. Implementation 4. Transaction 5. Staff and other support 6. Product AssuranceConsulting * three party-two party contractscontracts * to improve quality-to recommend of informationuses for infos. * decision makers & -Outcomes info. used for optimum decisions * intended to improve-designed to ecision maker’s improve client’s condition indirectly condition’s thru directly thru recommendationsfindings, conclusions and recommendation Four conditions that create demand for audits: 1. Potential conflict of interest between those who prepare information & those who use information. 2. Information can have substantial economic consequences for a decision maker. 3. Expertise is often required for preparing and verifying information 4. Users of information frequently are prevented from directly assessing the quality of informat ionStewardship or agency Theory – implies that the manager, as well as the owner, wants the credibility an audit adds to the financial statement assertions. Types of Audits 1. Compliance Audits – to determine compliance with criteria, standards, or rules set by an authoritative body 2. Management Audit (Effectiveness of Performance) – an examination and evaluation of the activities of management 3. Performance Audit – analyzes an organization’s structure, internal systems, work flow and managerial performance 4. Comprehensive Audit – includes the components of compliance, performance and financial statements udit 5. Operational Audit – to determine the extent to which some aspect of an organization’s operating activities is functioning effectively 6. Internal Audit – an independent, ovjective assurance and consulting activity designed to add value and improve an organization’s operations. Helps by bringing a syste matic, disciplined approach to evaluate and improve the effectiveness of risk management, control and governance process 7. Environmental Audit – environmental matters which may have an impact on the financial statements 8.Forensic Audit – examination of evidence 9. Financial Statements Audit Types of Auditors 1. External (independent) auditors – public accountants, both individuals or firms 2. Internal auditors – services for a single organization for which they are employed on a full-time basis, typically reporting to the board of directors 3. Government auditors – full-time employees of the government tasked to determine compliance with laws, statutes, policies and procedures 4. Forensic auditors – financial auditing specialists who focus on unearthing the truthAuditing and Assurance Standards Council (AASC) – body authorized to establish and promulgate generally accepted auditing standards (GAAS) in the Philippines * The main dist inguishing feature of auditing and related services is the level of assurance provided by the auditor in the engagement. * An auditor becomes associated with the financial information through the attachment of a report or when consenting to the use of auditor’s name in professional connection. Remedies if known that the auditor’s name is inappropriately used: 1.Request management to stop the inappropriate association of auditor’s name 2. Inform any known third party users 3. Seek legal advice Sarbanes Oxley Act of 2002 (SOX) – legislation passed in the USA in response to increased occurrence of corporate fraud. * gave Public Companies Accounting Oversight Board (PCAOB) authority to establish auditing standards, quality control standards and independence standards for auditor of public companies * Philippine Securities and Exchange Commission (SEC) in its Resolution No. 135 Series of 2002 – Code of Corporate GovernanceAssurance Engagement – a n engagement in which a practitioner expresses a conclusion designed to enhance the degree of confidence of the intended users other that the responsible party about the outcome of evaluation or measurement of a subject matter against criteria. â€Å"Subject matter information† – the outcome of the evaluation or measurement of a subject matter. Types of Assurance Engagement Objective Conclusion 1. Reasonable – risk reductionPositive to an acceptably low level 2. Limited – risk reduction to a level Negative that is acceptable in the circumstancesElements of an Assurance Engagements 1. A three-party relationship – practitioner – responsible party – intended users 2. An appropriate subject matter a) identifiable and capable of consistent evaluation or measurement against the identified criteria b) information about it can be subjected to procedures for gathering sufficient appropriate evidence to support a reasonable assurance or limited assurance conclusion 3. Suitable criteria – benchmarks used to evaluate or measure the subject matter, including where relevant, benchmarks for presentation and disclosure. . Sufficient appropriate evidence – an attitude of professional scepticism to obtain sufficient appropriate evidence 5. A written assurance report in the form appropriate to a reasonable assurance engagement or a limited assurance engagement – a conclusion that conveys the assurance obtained about the subject matter information Assertion-based engagement: * In terms of the responsible party’s assertion * Directly in terms of the subject matter and the criteria Non-assurance Engagements Engagements covered by ISRS/PSRS, such as agreed-upon procedures engagements and compilation of financial or other info * preparation of tax returns where no conclusion conveying assurance is expressed * consulting engagements, e. g. Management and Tax consulting Reports on Non-assurance Engagements â⠂¬â€œ clearly distinguishes that report from an assurance report Philippine Standards on Assurance Engagements – covers assurance engagements other than audits or reviews of historical financial infos. Acronyms: * AASC – Auditing and Assurance Standards Council * ASPC – Auditing Standards and Practice Council GAAS – Generally Accepted Auditing Standards * PICPA – Philippine Institute of Certified Public Accountants * ACPAPP – Association of CPAs in Public Practice * ISAEs – International Standards on Assurance Engagements * PCAOB – Public Companies Accounting Oversight Board * AAS – Auditing and Assurance Services * FRF – Financial Reporting Framework * PAS – Philippine Accounting Standards * PFRS – Philippine Financial Reporting Standards * PSA – Philippine Standards on Auditing * PRC – Professional Regulation Commission * BOA – Board of Accountancy Chapter 2 Objectives of Finan cial Statement Audit to enable the auditor to express an opinion whether the financial statements are prepared, in all material respects, in accordance with an applicable financial reporting framework -Auditor is responsible for forming and expressing opinion on the FS and should determine whether such financial reporting framework adopted by management is acceptable -Management those charged with governance and has the primary responsibility of preparing and presenting these FS in accordance with frameworks and responsible for identifying the financial reporting framework to be usedComplete Set of FS: * Statement of Financial position * Statement of Comprehensive Income * Statement of Changes in Equity * Statement of Cash Flows * Notes General Principle of Audit 1. Ethical Requirements – Quality control 2. Audit in accordance with PSA 3. Professional scepticism – questioning mind 4. Objectives – reduce audit risk to an acceptable level Assurance Provided by Aud itor 1. Basis of evidence gathered (which include sampling) 2. Auditor provides reasonable assurance 3.Financial statements are free from material misstatements (materiality) * Sampling – used to gather evidence on financial statement amounts and disclosures * Reasonable Assurance – alludes to the concept of audit risk which is implicit in the audit function and implied in the scope paragraph of auditor’s report * Material misstatements – no guarantee that the FS are accurate. Auditor provides reasonable assurance concerning material misstatements and an opinion on fairness, in all material aspects.Collusions – when two or more individuals work together to effect misappropriation or concealment. Assertions – representations by managements, explicit or otherwise, that are embodied in the financial statements * Internal control assertions – an implied assertions by management that such internal control procedures are effective as to bot h their design and operation * Financial Statement assertions – management asserts that the financial statements, and by implication the financial statement items and underlying account balances and classes of transaction, are free of material misstatement.Level of Aggregation Category of FS Assertions per the AASC’s Glossary of Terms: 1. Existence 2. Rights and Obligations 3. Occurrence 4. Completeness 5. Valuation 6. Measurement 7. Presentation and disclosure Audit Objectives * to gather and evaluate audit evidence of sufficient quantity and appropriate quality in order to form an opinion on the financial statements prepared by management. Three Fundamental Concepts in Conducting an Audit 1. Materiality – degree of misstatement or omission . Audit risk – auditors may inappropriately express his opinion 3. Evidence – refers to the necessary information that an auditor gathers in order to form a credible opinion on the assertions Audit Report 1. Ti tle 2. Addressee 3. Introductory paragraph 4. Management’s responsibility 5. Auditor’s responsibility 6. Auditor’s opinion 7. Other reporting responsibilities 8. Auditor’s signature 9. Date of the auditor’s report 10. Auditor’s address Other Types of OpinionsQualified – expressed when the auditor concludes that an unqualified opinion cannot be expressed but that the effect of any disagreement with management, or limitation on scope is not so material and pervasive Adverse – issued when the effect of a disagreement is so material and pervasive to the FS that the auditor concludes that a qualification of the report is not adequate Disclaimer – issued when the possible effect of a limitation on scope is so material and pervasive to the FS

Music is Education

Music in education is essential to our children because it increases their listening skills and is a common method of communication for cultures worldwide. There are schools attempting to eliminate teaching musical arts to our children. The board of education claims they must provide education by concentrating on the basic academic courses, but what they don't realize is that music is a major part of basic education. We must not allow them to pull the teaching of music out of our school curriculums because music is an essential form of communication. Our children do not have to be fluent in the arts to receive the value of broad exposure to the different musical dialogues. Deprivation of a very valuable part of education occurs if we do not teach them to appreciate a wide variety of music. Metaphorically speaking, we often associate the terms language and grammar with the term music. This association leads us to believe that music is a form of language, possibly because no symbol system other than language has the same potential as music of infinite productivity and precision. It takes a multitude of directions and phonetic-type symbolism to produce a pleasant sounding musical composition. This relates very closely to the requirements of everyday language. The primary objective of any spoken language is to convey a person's thoughts in a comprehensible fashion, but we must remember that everyone thinks and comprehends everything differently. Musical language contains vast quantities of words to help people understand how original composers intended to play a specific piece. Musical language also has directions that allow and encourage some scope of original interpretation and minor departures from the written score, resulting in no two performances sounding exactly alike. The English language, as we know it, carries a very strong parallel to these same interpretable words. Dialect and slang are just two of the many connotative forms to speak different languages. All languages contain these variations and reinforce the need for striving toward understanding a basically generic language. It would be very difficult to speak to a non-English speaking person and clearly convey a message unless both persons were familiar with basic terminology. It would be just as unlikely to communicate a musical message to someone not educated or interested in musical interpretation. The term music in itself has many different connotations. One in the United States may not have the same perceptions as one whose origin is France or Australia, or elsewhere in the world. In my travels through Europe and South America I had a hard time finding any truly original, locally produced music. The majority of the music I searched through were also popular in the United States. It was very easy to find foreigners singing an American song using their interpretation of our language. The entire world seems to be able to communicate with music and seems to understand it enough to share their own musical interpretation. Music is a language of it's own and depending on how we speak it, it too can accomplish a multitude of results. People are no more able to understand a foreign language without education than they are to understand the unspoken language of music without proper musical education. A single score of music interpreted with a few of many available musical directions can tell as many stories as there are variations. For example, playing Cristofori's Dream by David Lanz entirely lento-pianisimo (slow and very soft), creates a very peaceful and tranquil mood. Played again allegro-forte (lively, brisk, and loud), emits an uplifting feeling. Yet, by using both interpretations progressively and regressively within this identical musical score, one could feel depleted and elated in the same timeframe. This is perhaps the most ascribable reason to pursue aknowledge of musical semantics. Within music one expresses many emotions, speaks many languages, conveys complex messages, and tells many stories. Music can be a selfish form of conversation and it is not always necessary to have a recipient to onvey a message. One has only to listen while playing music to communicate with themselves, yet most would suspect the stability of a person who attempted this scenario by simply talking and responding while alone. Music merges the physical aspects of harmony with a sublime and metaphysical effect creating an inner peace. Seldom will words alone be capable of accomplishing what just one musical composition can communicate when we teach our children to appreciate music. With all available forms of communication, one should never forget that listening carefully to music–as we should listen to others speak–can clarify the true meanings of all languages. We should all strive to include intuition and intellect into language of any form. Intellect enlarges our range of instincts through newly absorbed information and enables us to reflect and analyze all forms of language. If communication is the purpose for language, we must then realize that speech is not the only form of communication, for life without smiles, hugs, sign language, and even music would be very unfulfilling. We must continue to educate our children in the musical arts and teach them yet another form of communication.

Short paper Assignment Example | Topics and Well Written Essays - 750 words - 1

Short paper - Assignment Example jugation of indigent and stigmatized women is connected to gender and class correlations, that of Third World women is connected in addition to race interrelations and frequently imperialism (Ramusack 30-35). During the 19th century, as millions of Britons left for the New Worlds, grate and home were actually shifted from the centre of the empire to its very periphery. In the film Out of Africa, it explores how such demographic changes affected the means in which the British citizens both promoted and destabilized the idea of the domestic woman (Antoinette 60-97). Though the ideal of the domestic woman was surely affected by these mass shifts, in the film the explanation of her becomes constricted and unfeasible, for she must not only be a goddess, but she must in addition be English hero is ordained for a happy ending, she either get married to an English angel-wife who must be brought with him to the New World. This patter appears to support the allegedly corresponding ideologies of domesticity and imperialism. London, according to imperialist doctrine, was the virtuous epicenter of a domineering empire whose mission was to civilize the rest of the world. In the film, Karen Blixen is the angel who offers the ethical foundation of a consecrated to such scheme than English soil. Nevertheless the films reveal much ambivalence towards this domestic idyllic. She is often seen as the colonial and indigenous woman; they are also seen as foils for the English angels since there were much more interesting and gorgeous. But the domestic and imperiali st principles themselves discarded. Coming to Kenya, Karen Blixen shows that female expatriates were dreadfully required in the colonies; consequently, a woman’s responsibility was to leave England. Better still her womanly responsibility told her to stay a pure goddess beside an English hearthside. The domestic dogma, then since of its firm alliance with nationalism, appears to have been more in dispute with

The community paramedic Essay Example | Topics and Well Written Essays - 500 words - 1

The community paramedic - Essay Example Better known as â€Å"the flu,† influenza is a viral respiratory disease of the upper respiratory system (Lowen, Mubareka, Steel & Palese, 2007). If unchecked, it may develop into pneumonia or other serious conditions, especially in the case of pregnant women, younger children, older adults, and people suffering health conditions such as diabetes, heart disease, and asthma, which compromise the immune system. It is seasonal, running from fall to spring and reaching its peak during winter. Influenza A, B, and C viruses cause the seasonal flu, which has virus strains that mutate every year. This necessitates development of a new flu vaccine every year. The symptoms for the seasonal flu include moderate-to-high fever; dry and hacking cough; shaking chills; sore throat; headache; severe body and muscle aches; profound fatigue; and runny/stuffy nose. The common cold is named as such because it infects far more people than the seasonal flu (Singh & Das, 2011). The common cold, however, does not result in respiratory conditions, and its mild symptoms may take up to two weeks to subside. It can result from more than 100 varying viruses. Among the most common of these viruses is the highly contagious rhinovirus that causes sneezing and sniffling. Other viruses include respiratory syncytial viruses and coronaviruses. A majority of common colds occur in low humidity areas, especially during winter and fall months. The symptoms of the common cold include sore throat, stuffy/running nose, mild-to-moderate fever, sneezing, headache or body aches, cough, and mild fatigue. Community paramedics have an overall role of ensuring continual improvement of the healthcare system in a community. They assist in monitoring of influenza vaccination programs through assessment, whereby they ensure regular collection, collation, analysis and distribution of information on influenza vaccination programs

The Cider ahouse Rules Essay Example | Topics and Well Written Essays - 500 words

The Cider ahouse Rules - Essay Example The movie contains many poignant and touching moments in it that lend itself for psychological analysis. For example, from a developmental psychology viewpoint, the fact that Homer is returned twice to the orphanage was bound to leave deep scars on the formative psyche of the young boy, who would struggle to form lasting attachments to other humans as a consequence. Also, the manner in which he was treated by these couples was also abusive to a degree. These abusive relationships interrupt Homer Wells’ proper psychological development as is evident from further events in the story. The relationship between Dr. Larch (played by Michael Caine) and young Homer needs to be studied in the afore-mentioned context. Despite getting trained to perform abortions (under the tutelage of Dr. Larch) Homer personally disapproves of the practice. This comes to a dramatic fore when he is faced with a situation in which Erykah (the daughter of Mr. Rose) comes to him for abortion. But considerin g that Erykah was forcefully and incestuously impregnated by her own father, Homer makes an exception to his usual rule and performs the operation. The true character of Homer’s psychological makeup further comes to light when he resorts to kill Mr. Rose in order to prevent Erykah getting raped again.

The Use of Databases Essay Example | Topics and Well Written Essays - 750 words

The Use of Databases - Essay Example While selecting a database for a small organization like real estate business, Microsoft Access is the best. It gives an easy layout to design a database of our own, with wizard facility. In a small real estate business, tens of customers visit everyday and tell us about their requirements. Some needs to have house on rent and some wants to buy a house. Even few comes here to sell their house. So in order to keep a record of all these, we need to have a Database. So that whenever a customer comes here to seek a house on rent, we can show him/her a list that contains all the houses that we got. It can only be done with the help of a Database. A Database can not only store the information but it can give us the printable form of the data as well in Reports. The first thing while develop a Database is that we created tables, as they actually store the data in them. But the interface is provided with the help of forms. And we can access the data in our Database with the help of Queries that works simply as question been asked. This Database contains a table of permanent customers that includes their names, with a unique ID, contact number and address as well. The other table contains the list of houses that are available on rent. This table contains all the information about these houses, their size, location, number of rooms and the rent money as well. The other table contains the list of houses that are there to be sold. It also contains all information about them, like size, location, number of rooms and their prices. Another table contains the list of customers that are willing to rent a house. This table contains their demands as well, that what kind of house they need and the location, size and number of rooms in it. The other table contains the customer's details that want to buy a house. And also their demands. The above mentioned both tables contains the contact number of customers as well, so that they can be contacted when needed. Another table deals with the employees of the firm. The firm has 10 employees working at present. Two employees are for office work and eight are the salesmen. The table contains their details, like their names with a unique ID, their addresses, contact numbers, date of joining the firm, starting salary, current salary, and also their account numbers. The computer operator in the firm uses Forms to enter data in the database. Forms are the interface provided by the database so that data can be entered more conveniently. There is a main form, which gives the main menu, ask the operator whether he wants to enter employee information or customer information. In employee section he can enter the information for new employee or he can update the record of existing employee as well. In Customers section, he can enter the information about the customers who are looking for a house to rent and also those who are willing to give their houses on rent. And also the customers who want to buy a house and their demands as well and also the customer's information who are looking for the buyer. Queries are used, so that we can quickly have the information for our required house. Suppose a customer is looking for a house with three rooms in downtown, we can simply put the number of rooms a

Research Process for the Rights of the Mentally Ill to Have Children Paper

Process for the Rights of the Mentally Ill to Have Children - Research Paper Example Literature Review Nicholson et al. (1993) conducted a study to find out whether the state departments of mental health of sixteen states are giving enough healthcare rights to mentally ill women who have preschool aged children. They found that not many states had satisfying policies to provide outpatient services to mentally ill women, and there were no policies regarding the visitation of their children to them when they were hospitalized. This study shows that much improvement is needed in this area and insufficient healthcare is restricting the rights of the mentally ill to look after their children properly. Jacobsen and Miller (1998) conducted their research on mentally ill mothers to find out if they are capable of looking after their children properly. They found that many mentally ill parents are deprived the right of their children’s custody â€Å"due to child abuse or neglect†, due to which the children have to live in foster care. The researchers claim that since parents with long chronic mental illnesses cannot ensure safe parenting, hence they should be denied their parental rights. Feldman, Stiffman and Jung state in their study that children of mentally ill parents are likely to suffer from many behavioral disorders (1987). The researchers studied 306 children of ages between six and sixteen. They found that the children had disturbed relationships with their mentally ill parents because the parents could not provide them with secure family environment. This study supports the fact that mentally ill parents are not able to care for their children properly. Cohler et al. (1980) compared the two groups of participants, one of which consisted of mothers who were discharged from psychiatric hospitals and the other one consisted of normal mothers to find out â€Å"child rearing attitudes and adaptation to adult social roles†. They found that mentally ill mothers were unable to foster healthy relationships with their children and could not differentiate between their own and children’s needs. This hindered with the children’s abilities to adapt adult roles later in life. Gamer et al. (1977) had also reached the same conclusion earlier in 1977 when they conducted their research on three year old children performing an interaction task with their well and mentally ill mothers suffering from psychosis. They found that there were â€Å"differences in the pattern of intercorrelations among these interaction variables between the two groups† (Gamer et al., 1977). Bagedahl-Strindlund (1986) found that acute mental illness was positively related to pregnancy complications. They studied pregnant mothers admitted in psychiatric hospitals and found that delivery complications were also there in those patients who showed prepartum onset of mental illness. Mentally ill mothers also had a history of more abortions than well women. Mohit (1996) supported this research by finding in their research that seriously mentally ill mothers underwent frequent psychiatric hospitalization due to motherhood strain. This study helps prove that mentally ill mothers are not able to cope with motherhood roles efficiently. Stanton, Simpson and Wouldes (1999) found that mentally ill mothers are also involved in filicide. They interviewed mentally ill women who pretended to be very caring toward their children but at the same time regretted the killing of their children under unexplainable intentions. Research Question The research question formulated is that: Are the mentally ill able to bear and

Long day's journey into night Essay Example | Topics and Well Written Essays - 500 words

Long day's journey into night - Essay Example The writer depicts a family that is in jeopardy in all spheres and only has themselves to blame for the problems they are facing. The play, however, does not cover well the theme of gender. The writer has not used the characters effectively to cover this theme. It presents a family of three men and one woman who is the mother of the family. The play did not do well in including one woman in the play. It makes Mary oblivious of most of the things that happen in the family. When she comes home from the hospital, Tyrone receives her at the door with an embrace. Mary hears a cough from the other room, and she concludes that Edmund is having mere cold (O’Neill &King, 15). Tyrone nods in agreement with her conclusion but the actual problem is Tuberculosis. The other members of the family deny Mary access to information about the health of her son. Therefore, the writer has failed in the gender balance in the whole play. The play also fails in addressing the space for women in the characters. In act three, Mary and Cathleen come from the store, where they went to purchase morphine. They come home, and Mary is lonely because there is no company. She even stops Cathleen from going to prepare dinner because she does not want to be alone (O’Neill &King, 112). Mary also goes to get her drugs without the knowledge of the rest of the family. This is because the society views women as a group that should not find themselves in Mary’s condition. The boys on the other hand are alcoholics; they take alcohol and go home drunk just like James. This society denies the women the chance to make mistakes that happen but it is comfortable if men make the same mistakes. The issue of gender roles also is not addressed in a manner that presents the contemporary world. In the play, Cathleen prepares the meals of the family. This character eliminates the men from such roles, and this contradicts the actual

Gender differences in communicating relationship expectations Research Paper

Gender differences in communicating relationship expectations (interpersonal communication) - Research Paper Example When we communicate with other people, we do not just say words but we say it with different tone of voice and sometimes, actions. This is what interpersonal communication is all about. With just a different tone of voice, the meaning differs. Our facial expression also is an important factor in the interpersonal communication. How we look in conversing with others will mean differently. Our gestures as well as our body language also affect our communication with others. Because of gestures, the other person might understand what we mean in a different way. It is very important that we study the aspects of interpersonal communication because we surely want to convey the message the way we want to be understood. Since everyday of our lives, we communicate, we have to communicate effectively and efficiently. The first principle of interpersonal communication is it being inescapable (King, 2000). A person cannot â€Å"not† communicate. We cannot escape from communication even if we try to. Though we might not talk or use words to converse to others, our gestures, facial expression may do it for us. We must always remember that people cannot read our minds, thus whatever we put in words or show in our body language, will be understood as such by our receivers. It is our behaviour that is understood by people (King, 2000). Interpersonal communication is irreversible (King, 2000). We cannot take back something what we already said. For example, because of our anger, we might burst out words we really do not mean to say to someone. But we know that these words are really not meant to hurt the person we are talking to, but the words already pained the other person. Even if we wanted to take back everything that we have said, the hurt and pain it has caused will not be taken away from that person. The third principle is interpersonal communication being complicated (King, 2000). According to King (2000), theorists

God has Ontological Existence Term Paper Example | Topics and Well Written Essays - 500 words

God has Ontological Existence - Term Paper Example The religious philosophers, over the centuries have tried to establish the existence of God and have come up with numerous arguments .Major arguments about His existence are Cosmological, Ontological, Teleological and the Moral Law Argument. The Cosmological Argument comes from the Greek word ‘cosmos’, which means the world. The Cosmological argument states that the universe could not have existed by its own, there must have been some cause that would have made the universe and that cause is God. The Teleological argument is from the word ‘teleo’ that means design or purpose. As the universe evidences great complexity of design, the great designer, the God must have designed it. The Moral law argument proposes that the moral Law and Order in this world is alive and exists because of God who has bestowed human beings with this understanding of morality. According to the Ontological Argument, the God is the greatest being, imaginable, one of the aspects of greatness and perfection is his existence or in other words as God can be conceived that means he exists. Twelfth century theologian and philosopher Anslem developed this argument about God’s existence. This argument proves about the existence of God through abstract reasoning. Descartes in his Meditation 3 proposes about the Ontological existence of God .His Meditation 3 questions about the existence of God and his analysis is devoid of any scientific proof and religious arguments.

Reading Is a Skill Essay Example for Free

Reading Is a Skill Essay Reading is a necessary skill in your everyday life. We use it to discover new things; books, magazines and internet. It requires the ability to read and understand what is read. It is fundamental to function in today’s society. If you don’t read well no matter who you are, you have a hard time in life. Reading is a vital skill in finding a job. In order to have a job, you need to know how to read mainly English. Reading is important because it develops the mind. The mind is a muscle, it needs exercise. Reading is necessary for men and women of all ages and it is used in everyday life. Reading is fundamental to function in todays society. Reading is used in everyday life; we read signs, instructions on a medicine bottle, and filling out applications. There are many adults who cannot read well enough to understand the instructions on a medicine bottle. Filling out applications becomes impossible without help. Reading road or warning signs is difficult. If you don’t know how to read you probably have a difficult life, you don’t understand things and becomes impossible without help. It’s a scary thought that a fully grown man or women does not know how to read. Reading is a day-to-day activity; you do it all day, even when you don’t realize it. Reading is a vital skill in finding a good job. All jobs require you to read, it doesn’t matter what field or occupation you’re in, you have to know how to read. Many well-paying jobs require reading as a part of job performance. There are reports and memos which must be read and responded to. Poor reading skills increase the amount of time it takes to absorb the information and do the work. A person is limited in what they can accomplish without good reading and comprehension skills. Reading is important because it develops the mind. The mind is a muscle. It needs exercise. As you read, the written words make the mind grow. Teaching young children to read helps them develop their language skills. It also helps them learn to listen and understand. Reading develops the imagination unlike TVs and computer games can. With reading, a person can go anywhere in the world or even out of it! They can be a king, queen, adventurer, anything! The possibilities are endless. Non-readers never experience these joys to the same extent, they have a harder life. All in all, I believe reading is an educational advancement. You need it to function in today’s society, it is a vital skill in finding a good job, and it develops the mind. It is a way to broaden our knowledge and spark new ideas. It is a necessary skill and we use it everyday at all times. I don’t read a lot, but I believe that if I read more I would be one of the best . Reading helps you understand things clearer and better. Reading is necessary and is used in everyday life; adolescents, teens, and seniors have and will be using reading until the world is over. It will advance more and someone one day will find a better way to advance the reading field, making everyone shine and understand it better!

A Study Of The Political Theories Of Cicero Politics Essay

A Study Of The Political Theories Of Cicero Politics Essay Marcus Tullius Cicero, a Roman philosopher, political theorist, politician and statesman lived from 106 to 43 BC. In modern scholarship, Cicero is thought to be one of the most engaging of the Roman philosophers, and was responsible for introducing the chief Greek schools of philosophy to Rome, even though at the time he was more focused on his own political career. Cicero wrote a great deal about customs, rights, law, and society, so it is natural that his works included a lineage from Greece on the subject of honesty and ethics. Cicero believed that in order to have a true friendship with someone one must have complete honesty, truth and trust. This honesty was extended not only to personal friends, but to society in general, since that forms the basic template for the individual to actualize. Also, friends do things for each other without expectation of repayment. An individual has a responsibility, in fact, to help friends maintain the correct and moral path. Since evil is define d as ignorance, to maintain friendship it is necessary to rebuke ignorance and be honest (If a friend is about to do something wrong, one should not compromise ones morals. One should explain what is wrong about the action, and help ones friend understand what is right, because Cicero believed that ignorance is the cause of evil. Finally, friendships come to an end because one person in the friendship becomes evil, or dishonest. Similarly, without abject faith in honesty, society cannot exist. The Ancient Greeks argued over the needs of the individual as opposed to the needs of the State (Athens, for example); and throughout history generals and heads of state have had to balance out the ends versus the means of attainment. The concept even made it to the motion picture screen and was given a popular treatment in the science fiction movies Star Trek 2 and 3.  [1]  At the center of this debate is the notion that many remain dissatisfied with the definition of good or appropriate being at the whim of a particular social order, or ruling elite. This concept continued within the philosophical debate through Aquinas, Locke, and Kant. Hobbes and Locke differed, and put forth the notion that there were natural rights, or states of nature, but disagreed on the controlling factors of those natural tendencies. Kant took this further, reacting, and argued that a state or society must be organized by the way laws and justice was universally true, available, and, most importantly, justified by humanity. Yet, for Kant, these laws should respect the equality, freedom, and autonomy of the citizens. In this way Kant, prescribed that basic rights were necessary for civil society, and becomes a rubric by which we may understand modern utilitarian principles and their interdependence with the concept of human rights. In general, utilitarianism is an ethical system most often attributed to John Stuart Mill and Jeremy Bentham, both 19th century social philosophers commenting on conditions arising from the Industrial Revolution. Utilitarianism holds that the most ethical thing one can do is any action that will maximize the happiness within an organization or society. Actions have quantitative outcomes and the ethical choices that lead to the greatest good for the greatest number are the appropriate decisions, even if that means subsuming the rights of certain individuals. It is considered to be a consequential outlook in the sense that while outcomes cannot be predicted the judgment of an action is based on the outcome or, the ends justify the means. Deontology is similar, arguing that there are norms and truths that are universal for all humans; actions then have a predisposition to right or wrong, moral or immoral. Kant believed that humans should act, at all times, as if their individual action s would have consequences for all of society. Morality, then, is based on rational thought and is the direction most humans innately want. Roughly, deontology is the means justify the ends. A classic illustration comparing the two ideas has you as a Police Captain managing a situation in which a sniper is shooting individuals who pass by a busy downtown square, apparently at random. The police have cornered the shooter and have their own sharpshooters ready for a kill shot. However, the shooter grabbed a child and is using her as a human shield. Do you authorize your own snipers to take a shot, knowing there is a chance of killing the child; or wait and risk the shooter killing more pedestrians? Certainly, the human shield did not wish to die, but then neither did the hundreds of potential victims on the street and in office buildings surrounding the shooter. If you take a utilitarian approach you give the order to shoot and hope the child is missed if you take the deontological approach you hold that childs one life in the same reverence as the publics good. Obviously, neither answer is completely right nor wrong but situationally dependent, which would be anathema to both Kant and Mill, who saw the world in much clearer terms. What if, for instance, the child will grow up to discover the cure for cancer and thus save millions of people? However, what if the person who might be the next President and develop a global peace accord is in the building across from the shooter giving a presentation and is randomly shot? Too, what if a future megalomaniac is shot during this exchange, thus preventing pain and suffering at some future date? Thus, morality and ethics are not always right or wrong. While there are some agreed upon moral duties we share as humans and should follow in order to preserve a working society, so too are there times which require us to act extraordinarily to save or enhance lives. The key, as it has been since Ancient Greece, is to have the intellectual and moral toolbox with which to make such a decision.

Disneyland Strategic Marketing Analysis

Disneyland Strategic Marketing Analysis This report present the comprehensive back ground of the company and also I tried my level best to cover all the relevant aspects in accordance to the assignment that I have given. Moreover four major areas are considered in this report which is motivation, problem statements, approaches, and results/conclusion. In the interest of the reader, I believe that the reader will understand the background to organizational strategic marketing, issues relating to strategic marketing in an organization. And also reader will be able to understand the processes involved in making the strategic marketing plan. Most importantly it will make reader understand that how to plan and make a link between strategic marketing and corporate strategy of an organization. The report is based on following pattern. First of all it will discuss clear view and comprehensive concept of strategy marketing and then models of strategic marketing. Moreover this report is related to these models of the Walt Disneyland resort. And also assesses the value of using strategic marketing tactics in an organization. Conclusion of this report would be based upon the theories of marketing management, while keeping the main concept of the subject in order to understand and get on well. I have tried my level best to state the results in general, potential, or specific manner to a particular case, therefore I have managed to achieve ultimate understanding of the particular theory (strategic marketing) and I am quite confident that I have achieved my final objective to understand and impalement similar theory in future for further understanding and more benefit. Introduction: A creator and moderniser and the owner of one of the most productive thoughts the world has ever known, Walt Disney, beside with members of his staff, expected more than 950 decencies and documents from every nation in the world, counting 48 Academy Awards and seven Emmis in his lifetime. Walt Disneys individual honours comprised nominal degrees from Harvard, Yale, the University of Southern California, and UCLA; the Executive Medal of Freedom; Frances Legion of Honour and Officer dAcademie streamers; Thailands Order of the Crown; Brazils Order of the Southern Cross; Mexicos Order of the Aztec Eagle; and the Showman of the World Award from the National Association of Theatre Owners Mickey Mouse was shaped in 1928, and his aptitudes were first used in a silent cartoon permitted Plane Crazy. Before the cartoon could be free, however, sound eruption upon the motion picture screen. Thus Mickey made his screen entrance in Steamboat Willie, the worlds first fully coordinated sound cartoon, which premiered at the Colony Theatre in New York on November 18,1928 Walts drive to faultless the art of cartoon was tireless. Technicolor was presented to cartoon during the manufacture of his Silly Symphonies. In 1932, the film Flowers and Trees won Walt the first of his 32 individual Academy Awards. In 1937, he free The Old Mill, the first short subject to utilize the multilane camera method Thus, Disney absorbed the buying of 43 square miles of virgin land twice the size of Manhattan Island in the middle of the state of Florida. Here he master-planned entire Disney world of entertaining to include a new enjoyment theme park, a motel-hotel resort vacation centre, and his Untried Sample Community of Tomorrow. After more than seven years of master planning and training, including 52 months of actual building, Walt Disney World opened to the public as arranged on October 1, 1971. Epcot Centre opened on October 1, 1982 1* http://www.fragrancex.com/products/_bid_Disney-am-cid_perfume-am-lid_D__brand_history.html TASK 1: L.O- 1.1: The role of strategic marketing could be defined as in todays complex business environment is the ability of a business to attain cost-effective sales is impacted by dozens of conservational factors, many of which are consistent. It makes logic to try to bring some order to this turmoil by understanding the marketable environment and carrying some strategic logic to the process of marketing products and services. A strategic marketing is valuable to every business. So thats why its role is very important for organization while keeping following attribute in order to achieve long term objectives. Classify sources of economic advantage Achievement guarantee to a strategy Get incomes needed to finance in and shape the business Notify investors in the business Established objects and plans Degree of performance L.O- 1.2 Well the process involved in making the strategic marketing plan is to focus on sales means focus on individual customers rather than market segments or market classes. However market segmentation is very important to analyse the customer needs and demands but after analysing market segments, customer Interests Company has to create strategic marketing plan. Strategic marketing process involves, Market ResearchMarketing strategies Product research and development Production Communication Sales Refereeing to the case study Disneyland mainly focuses on following marketing strategies. Sell extra to current customers Growth of marketplace Constant promotion Always expand and add to your contributions Chasing business Sell extra to current customers strategy means when customers enter into the attraction there are always marketing announcement whether you are on trains, boats, trams and etc. these recording informs customers that how they can stay longer, upgrade their ticket to make most out of it while paying less. While in the parks customers can always get to know what coming up in regards to the vacations so that they can visit next time and get more benefits. Growth of marketplace strategy means development of more Disney lands in other countrys for those who cannot travel to USA. It has increased their marketplace and expending their brand worldwide by building these country specific theme parks. Constant promotion strategy is that they do not stop and start and then stop again their marketing strategies, they have their fixed budget provided every year to marketing department in order to keep their marketing promotion going on. Always expand and add to your contributions strategy is they always add up new attraction to their exciting places. They always updated their old dated rides so that if customers visit next time they can experience different this time which makes them to visit next time. Thats again focus on customer retention strategy that how to keep regular customers coming. Chasseing business strategy means they always take in to the account the slow time of the year and the fast time of the year. They do not stop promoting business in slow time of the year just because its slow, but they always try and improve their business and attraction in order to make their slow time of the business busier. Thats why people like to visit any time of the year. L.O- 1.3 Well to evaluate the link between strategic marketing and corporate strategies I would like to explain the difference between these two and after you will find the links between these strategies of Walt Disney Company. Strategic Marketing: It is directly any strategically concerned with the long term activities and direction and scope performed by an organization to gain competitive advantage. While meeting stakeholders expectations the organization applies its resources within a changing environment to satisfy customer needs and demands. Corporate strategy: This could be defined as method to the future that involves inspection of the current and expected factors related with customers and competitors and the firm it, visualization a new or real role for the firm in a original way and supporting policies, performs, and resources to understand that dream. Link between strategic marketing and corporate strategy of WALT Well the corporate strategy and marketing strategies are directly related to each other because Disneys indoor marketing strategies are considered as their corporate strategies. Corporate strategies help them to analyse where and when to open their other branch. Corporate strategies gives them direction with objective of achieving long term goals recently their approaches have focused on the need for companies to adjust to and expect changes in the business situation. Their corporate strategy involves organization the purpose and scope of the organizations activities and the nature of their business. Through SWOT analysis they link their corporate strategies to the marketing strategies and then analyze them and then execute them accordingly. TASK -2: L.O- 2.1 The Strategic Marketing Planning Process MISSION OBJECTIVE MARKET AUDIT SWOT ANALYSIS STRATEGY FORMULATION IMPLEMENTATION CONTROL BUDGET Figure 1.2 http://www.netmba.com/strategy/process/ Figure 1.3 by Macdonald (1995) The model above explain the process involve in strategic planning of an organization, now on the basis of the model above I will assess the value. According to the (SUSAN L. LAURE) this is goal based process which allows organization to focus on its mission and vision to achieve goals. This model does help organization to move forward and it is great practice to build a team because it offers the opportunities to let everyone in the company know that their thoughts and opinions are being considered. It lets everyone know that they belong to the organization. More over one can achieve more valuable results from a decisive approach is contract on how to make the most of the organizations capital and the in deepness perceptive of the factor that involve those resources should conditions and situation change. This model helps the organization to help to see the size of the organization in term of human resources which of course influence the main plan. It also helps organization to physical goals that they are seeking to reach. More over it provides a plan structure which makes sure constancy across distribution and each separation covers all the key aspect of the development process. It also makes directors to understand the situation clearly because it provides a large number of data. Also improve marketing skills within the company. It also increases the value to companys data base and marketing investment. The implementation of marketing planning model gives an introduction to organization to implement the strategic planning process within an organization. The management is also dependent on the high quality process consultancy and training as well as sport tools. Experience has shown that the proper planning of marketing model makes an organization to achieve its objective. L.O- 2.2 Link between strategic positioning of Disneyland Resort and marketing tactics mentioned above in the strategic marketing plan. Strategic Positioning strategic marketing plan Well there is very close link between strategic positioning and strategic marketing of Disneyland because both focus on continues growth of an organization. As far as strategic positioning is concern they conduct research to determine what the needs in order to promote are and position company where they want to. To make strategic marketing plans for organization they consider much aspect on which they can produce exactly according to needs and demands of the customers. As discussed above that marketing provides them clear room to understand the long term objective and standing of an organization. Thats how they keep on changing their strategies no matter what time of the year are they in, or no matter customers want this or not. Disney land strategic positioning provides different following questions to them, What are their strength, weaknesses, opportunities and threats? How customer takes our product? Who are the target customers? What is the image? Competitive edge? Communication to the right people? Are we able to target our product to other market? These are the question they see while undergoing the positioning for them self, if we commonly see the marketing aspect in those questions we can clearly see the link between these two terms because strategic marketing planning provides them the same kind of information in order to make their marketing plan well working. Marketing plane gives them the signs to achieve the ultimate goals while positioning based on marketing plane can point out where they exactly stands. So marketing is the key element for them to make their position where they could differentiate their product from others, because they believe to be providing the best quality products to their customers as no one does in that capability. Hence the link between these two is very common and regular infect both are dependent on each other in order to get ultimate goals. Beyond HR: the new science of human capital by john W. Boudreau, peter M. Ramstad L.O- 2.3 Related Links: Relationship Marketing | CRM | Ladder of Customer Loyalty | Benefits of Relationship Marketing | Fishbone Analysis Well as discussed above that Disney is more concern that how to retain their oncoming customers that why their current marketing strategies are based on relationship marketing which can provides them help to achieve long term objective which is to open new Disneys in other countries. Relationship marketing could provide them ultimate objective because retaining consumers for long term offers many benefits. This is also aim for the company to obtain life time custom. Some of the merits of relationship marketing include: Loyal customers will recommend your business to others, thus expanding your business for you. Faithful customers are keen to try some of their new products, because they trust them. Trust worthy consumers will advocate their business to others, thus expanding their business for customers. Customers will be keen to pay more for their services/products if there is adjustment in pricing because they are loyal to company and trust their services/products. Loyal customers will tell them about problems with their goods/services enable to get better your products/services. The final benefit will be boost sales, market share and authority. http://www.learnmarketing.net/benefitsofrelationshipsmarketing.htm Hence keeping all points mentioned above are the clear picture that how relationship marketing could help them to contact with their current customers in order to increase their new customers. Because its always about words of mouth old customer experience and will let their known people know about the experience they had which is the key point to increase the limit. If they found their product and service best they will for sure let others know and then others will buy their products. As mentioned that they increase their marketing campaign by giving their customers the best product and services. They constantly changed their marketing planning in which they have given different kind of gift vouchers to their customers so that they can come next time and avail that which actually make they to come back and use those vouchers. Conclusion: In the end we can conclude this report by mentioning that Disney land has broad and wide network and has the best team force in order to make decision and implement them as a betterment of an organization. Moreover corporate strategies and marketing strategies play vital role for an organization to obtain long term objective, Disneys corporate and marketing strategies are well managed to get their goals completed in given time. As we have discussed lot about their marketing strategies and corporate strategies I think their

“Naked Villainy”: Richard as a Satanic Hero Essays -- Literary Analy

In many religions and cultures, a demonic entity embodies the spirit of evil, ruler of hell, enemy of God, and tempter of humankind. This arch rebel figure often emerges in literature, and one of the most well-known is Satan, a defiant epitome of evil from John Milton’s epic poem Paradise Lost. There must be good in the presence of evil, thus there must be a hero with whom the villain clashes with, a bold character whom the audience roots for. In Shakespeare’s tragic play Richard III, Richard plays the role of both the hero and the villain by using his heroic traits to underscore his satanic persona. He is a satanic hero because he uses his political eloquence to rebel, his isolation causes him to oppose all moral constraints, and he wears a mask of charisma to hide his selfish lust for power. In other words, Richard, like Satan, is elevated by heroic traits like alluring eloquence but is so deeply self-absorbed and bent on revenge that he precipitates his own dest ined downfall. Richard is skilfully eloquent; however he chooses to convey this heroic trait satanically by using it to emphasize his rebellious nature against love, politics, and religion. Love is built upon reciprocated affection between two individuals, but Richard rebels by using it as a political tool, to the extent that he suggests incest at various points throughout the play. During the wooing scene, he wins the heart of Lady Anne by saying, â€Å"Your beauty was the cause of that effect: / Your beauty, that did haunt me in my sleep †¦Ã¢â‚¬  (1 .2, 126-127), accusing Anne’s beauty as inducement for murder. This quote implies that he plays upon the emotions of others, winning women over and bringing out their vulnerability by â€Å"his insinuating discourse† (Wilhelm, 20)... ...conscience finally surfaces. Richard’s seclusion is a result of his ambition and isolation, and he is so absorbed in his schemes of personal gain that he does not realize how he is lending himself to catastrophe. Richard, like Satan, is heroically amiable and well-spoken, but his greediness and insubordinate lust for power lend him to his predestined downfall. When Richard says, â€Å"I am determined to prove a villain†, he implies a tragic conception that he controls his predestined fate, and the providentialism eventually endorses this meaning. He uses his political eloquence to rebel, he is isolated and therefore his mental and physical energy is unhampered by his moral deformity, and he masks his satanic traits with charisma. Though the ending is tragic for Richard, it is a new beginning for England, and in a way, Richard purges England of its collective guilt.

Safe :: Violence Crimes Safety Papers

Safe He had his hands full, but managed to find his key to the door at the First Year Center at Eastern Michigan University and let himself in. As he opened the door, a nice, well-dressed man came up behind him, holding the door to help him in. They entered the elevator together, and the man explained that he was there to surprise his girlfriend, a resident advisor on the third floor. The student with his arms full of bags nodded; he knew her, she was his R.A. Being a nice person, the man helped the student with all of his bags to his door and then asked a favor of him. He wanted the student to knock on his R.A.s door, because he really wanted to surprise her and wanted to jump out from the side of the door, so as not to be seen through the peephole. The student gladly helped him; he knocked, she answered, and the student started to walk away, letting the man take over. His R.A. gasped, he heard that, but then the door closed, and the student went back to his room happy to help wit h that surprise. Hours passed, and a knock at the door interrupted homework as the student who had long forgot about the man and his R.A. answered his door. It was his friend, who pulled him out in the hall. While pointing down the hall to the University police officers clearly handling the situation, the student was told about how there was an attack. Someone let the man in the building. The man was the R.A.’s ex-boyfriend. He beat her up and left. The surprise - the nice, well-dressed, helpful man; the bags in his hands and the holding of the door after being opened all came back to the student. He was the someone. He let the stranger in. Police reports, hospital visits, and emergency floor meetings followed. Thorough reviews of the University policies for living in residence halls and codes of conduct were all part of the next few days, all with an underlying message for all campus residents: safety (Kinkaid). This situation is just an example of the issues facing college students everyday, and a hard, fast reminder of the very real threat of violence on society.

Different kinds of short story

As there are varieties of subjects, themes and art, there are various types of a short story. Some of the types are ancient tales, humor, satire, fantasy, biography, education, local color, and history. Lets us have a glimpse on each one of them in this article. 1. Ancient Tales It is the power of the utilization of the ancient form of the tale in the modern short story. Italian writer Giovanni Verga's The She-Wolf (1880), and Chinese writer Yeh Shao-Chun's Mrs.Li's Hair are remarkable examples. 2. Fantasy Fantasy stories are nothing but the fair combination of the old tales tradition and the supernatural details. The fine examples of such stories are British writer John Collier's horror fantasy Bottle Party (1939), Irish author Elizabeth Bowen's The Demon Lover (1941), and British author Saki's Tobermory (1911). 3. Humor These types of stories are meant for producing surprise and delight.You will see that the most famous humorous tales and fables were written by the Americans. Mark Twain's The Celebrated Jumping Frog of Calaveras County (1865), and Joel Chandler Harris's The Wonderful Tar-Baby Story (1894) are remarkable. There is serious humor in the works of Americans like Eudora Welty's Petrified Man (1939) and Dorothy Parker's The Custard Heart (1939). 4. satire The main purpose of satire is to attack the evils of society. There are writers who wrote stories of sober satire.Austrian author Arthur Schnitzler's Fate of the Baron (1923), and American Mary McCarthy's The Man in the Brooks Brothers Shirt (1941) are known for their somber satire. 5. Education Story Such stories revolve around the education of the main character. The good example is American educator Lionel Trilling's Of This Time, of That Place (1944). 6. History History types deal with a life story or historical event. Welty's A Still Moment (a 1943 tory about naturalist John James Audubon) is fine example of story dealing with history event. . Local Color These types of stories deal with the c ustoms and traditions of rural and small-town life. You can enjoy the local color in the stories of George Washington Cable, Maria togewortn, saran orne Jewett, ana Mary WIIKlns Freeman. I nese are some 0T tne types you may find in sort story genre. In recent times, stories have more local color, diversities in the representations, making use of dialects, and vernacular impressions. The story writes have been taking somewhat flexibility in writing stories as they wish.

Term: Poverty Reduction Programs

The proportion of households living below the official poverty line has declined slowly and unevenly in the past four decades, and poverty reduction has en much slower than in neighboring countries such as the People's Republic of China, Indonesia, Thailand, and Viet Name. Economic growth has gone through boom and bust cycles, and recent episodes of moderate economic expansion have had limited impact on the poor. Great inequality across income brackets, regions, and sectors, as well as unmanaged population growth, are considered some of the key factors constraining poverty reduction efforts.Poverty and inequality in the Philippines remains a challenge. In the past four decades, the proportion of households living below the official poverty line has declined slowly and unevenly ND poverty reduction has been much slower than in neighboring countries such as the People's Republic of China, Indonesia, Thailand, and Viet Name. Economic growth has gone through boom and bust cycles, and rec ent episodes of moderate economic expansion have had limited impact on the poor.Great inequality across income brackets, regions, and sectors, as well as unmanaged population growth, are considered some of the key factors constraining poverty reduction efforts. II. Definition of Terms Poverty- is scarcity, dearth, or the state of one who lacks a certain amount of material possessions or money. Unemployment- occurs when people are without work and actively seeking work. GAP- Gross domestic product (GAP) is the market value of all officially recognized final goods and services produced within a country in a year, or other given period of time.GAP per capita is often considered an indicator of a country's standard of living Corruption- in philosophical, theological,or moral discussions, corruption is spiritual or moral imp rutty or deviation from an ideal. Corruption may include many activities including bribery and embezzlement. Government, or ‘political', corruption occurs hen an office-holder or other governmental employee acts in an official capacity for personal gain Tax- is a financial charge or other levy imposed upon a taxpayer (an individual or legal entity) by a state or the functional equivalent of a state such that failure to pay is punishable by law.Taxes are also imposed by many administrative divisions. Taxes consist of direct or indirect taxes and may be paid in money or as its labor equivalent. Population growth- is the change in a population over time, and can be quantified as the change in the number of individuals of any species in a population using â€Å"per unit time† for measurement Ill.Outline Poverty in the Philippines: Causes, Constraints, and Opportunities comprehensively analyze the causes of poverty and recommends ways to accelerate poverty reduction and achieve more inclusive growth. The report provides an overview of current government responses, strategies, and achievements in the fight against poverty and identifies and prioritize future needs and interventions. The analysis is based on current literature and the latest available data, including the 2006 Family Income and Expenditure Survey.The main causes of poverty in the country include the following: low to moderate economic growth for the past 40 years; owe growth elasticity of poverty reduction; weakness in employment generation and the quality of Jobs generated; failure to fully develop the agriculture sector; high inflation during crisis periods; high levels of population growth; high and persistent levels of inequality (incomes and assets), which dampen the positive impacts of economic expansion; and Recurrent shocks and exposure to risks such as economic crisis, conflicts, natural disasters, and â€Å"environmental poverty. Key factors that worsen poverty in our country Economic growth did not translate into poverty reduction in recent years; Poverty levels vary greatly by regions;Poverty remains a mainly rural phenomenon though urba n poverty is on the rise; Poverty levels are strongly linked to educational attainment; The poor have large families, with six or more members; Many Filipino households remain vulnerable to shocks and risks; Governance and institutional constraints remain in the poverty response; There is weak local government capacity for implementing poverty reduction programs; Deficient targeting in various poverty programs; There are serious resource gaps for poverty reduction and the attainment of the Megs by 201 5; Multidimensional responses to poverty reduction are needed; andFurther research on chronic poverty is needed. Other cause The incomplete land reform aiming at overthrowing the traditionally unequal agrarian society coupled with lack of support for farmers has been a long-lasting flaw in the governments' development policies that can still massively reduce poverty in the Philippines. Thus, the role of the state remains central to redistribute more equally the wealth created in the co untry, in order to avoid leaving the poor behind.Supporting the extremely poor must be seen as a long-term investment and counterbalanced with future gains. However, mistrust in the government combined tit corruption and/or incompetence makes the overall task much harder, even though it has led to the rise of militant movements that speak in favor of farmers to build fairer trade systems. In a strange way, another problem for the Philippines is that, in spite of having embraced liberalizing and international organizations' rules, they have now ended up less integrated in the world economy than other Asian countries.For instance, import tariff on rice makes it one of the rare exceptions in WTFO, although understandable when you see how important rice is to the livelihood f millions of Filipinos. However, recent research on food price increase has shown that tariffs do not help protect farmers and instead increases poverty in both rural and urban areas. That's because, even if importe d rice can compete with domestic rice, the competition results in an overall reduction in consumer prices that is good for everyone.Moreover, with the right support, it helps identify which farmers need help and training so that they can either better manage their rice production or diversify their crops. Effects of poverty in the Philippines Rapid Population Growth Given that the population of the Philippines is increasing at a rapid rate of 2. 36% per year, it can be translated as an increase of more than 5,000 people daily in a country, which already has an increase of more than four million poor people since 1985. An 1985, the absolute number of people living in poverty was 26. 5 million.This increased to 30. 4 million in 2000 and from 2006 to 2009, increased by almost 970,000 Filipinos from 22. 2 million to 23. 1 million. As the Philippines have financially limited resources and a high poverty rate, the rapid increase in population has become a robber because there is an alread y insufficient resource to support the population, which leaves much fewer resources to improve the economy. From 2003 to 2006, even though the Philippines experienced above-average economic growth, the poverty incidence actually increased as a result of its population growth rate.Unemployment Poverty reduction has not kept up with GAP growth rates, largely due to the high unemployment rate, high inflation rate and wide income inequality. From 2000 to 2009, the economy of Philippines grew by 3. 2% on average annually, which was on par with the economic performance of its neighbors. However, this recent growth did not translate into more Jobs. Unemployment in the Philippines has been high in comparison to its neighbors, at around 7. 5% to 8. 0% since 2006.As the world's second largest archipelago, the Philippines have faced difficulty in Job creation due to its inability to attract more foreign, direct investments. Died Gunrunning, whom is the Central Bank Deputy Governor, mentioned that while capital flows are turning to the emerging markets, foreign, direct investments to the Philippines remain relatively low due to the weak investment climate. The Philippines have hefty business procedures, or tax and customs administration, weak protection against expropriation and high-energy cost. Therefore, the poverty rate remains constant over the years.There is a lot of poverty in the Philippines. Some people, called â€Å"squatters,† live near trash mounds and scavenge through the rubble to find materials that they can re-sell. Many are living in extreme poverty and unsanitary conditions. One of the effects this impoverished lifestyle has on them is an extremely short life expectancy. But there are some rays of hope. For one, slow but steady economic improvements are providing Jobs in places like call centers. Secondly, charitable organizations like the Philippine Aid Society are growing and working hard to fight poverty.For those who want to do their part to help, consider a financial donation to one of these charities. Some solution for Poverty in Philippines Major Government Reform Removing of corrupt government officials Create more Employment Opportunities Call for help from the foreign countries for assistance in ending poverty ‘V. CONCLUSION Protecting the â€Å"pre-poor† Aside from the fact that over 1/3 of the population lives in poverty in the Philippines, experts have also observed that a good 50% of households are in a precarious tuition vulnerable enough to fall into poverty if a minor financial setback happens.Hence, the government must not Just take care of the poor, but also make sure that millions more don't fall into poverty. Prevention is a must, if they want to prevent the problem from getting much bigger. Precariousness is usually worse in rural areas, even though many urban Filipinos are often at risk of falling into poverty as well. This shows that if urban poverty in the Philippines is much lower than rural one, there is a constant risk that it gets much bigger since many households are too vulnerable to economic shocks. Also, a characteristic of these precarious families is that they tend to have more kids than the non-precarious ones.Therefore, guaranteeing access to education and contraception are things that the government must focus on for its poverty prevention plan End import tariff, reduce poverty in the Philippines The other main problem slowing down efforts to tackle poverty are tariff (I. E. Taxes) on imports. Although they were created to protect local production, they ended up having the opposite effect. Tariff has made it more expensive for local producers (both in agriculture and industry) to import much-needed input for production. Therefore local production has stalled and resulted in more expensive prices for everyone.And in the end, many Filipinos were eventually buying foreign goods anyway as they're (sometimes) cheaper and more diverse. In the sass, the gove rnment has started reducing tariff which decreased the price of energy (e. G. Oil and coal) and eventually reduced poverty as other prices fell as well. The government made up for the loss in revenue by implementing a carbon tax that also helped protecting the environment. Indeed, for a while cheaper oil also meant more pollution as the population used more machines. In the end, revenue from the carbon tax proved even higher than that from tariff.As a result, the excess of money led to lower taxes on the population and thus less poverty in the Philippines too. V. RECOMMENDATION Corruption is Just one of the factors in these problem but we must work together in order to end it. There are many ways to help the poor and end the poverty in our country. But it is not Just the problem of the government it is also the problem of all Filipino people. We as a the citizen of this country must work our way to establish ourselves by educating our minds in developing our personal lives and by th is we an as a country rise to the challenge of ending poverty.

Review of Related Literature and Related Studies about Mobile Phone

Foreign According to [ (Miller, 2013) ], a mobile phone is a wireless electronic device used for telephone and multimedia communications. Which means people can bring it and can communicate anywhere at anytime. [ (Singh, 2011) ] said that communication is the process to express his thoughts, ideas, and messages, from one person to other person for the sake of personal interest or business interest. Communication is more effective if you receive the response from other person. You can express his thoughts to another person by verbal communication, non-verbal communication or by mass communication. (McGuigan, 2013) ] Stated that Text messaging is a term for short communications made through cell phones. It uses what is called the Short Message Service, and so is often called SMS for short. It is also sometimes referred to as txting, using the shorthand common in such messages as a way of dealing with short character limits and often bulky interfaces. [ (Ziggs, 2011) ] proposed that age s 13 to 17 ends the highest number of text messaging, sending and receiving an average of 1,742 text messages per month. (Jenna Langer, 2009) ] said that men prefer to use communication to gain social status and use their social networks in a task-oriented manner (2).Face-to-face communication differences between genders and has been shown to cross over into e-mail and computer-mediated communication makes women communicate more thoroughly because of the lack of nonverbal cues. [ (Amanda Lenhart, 2010) ]One major influence has to do with the economics of the cell phone – who pays for the costs associated with the cell phone and its use and what are the limitations on the service plan for the phone?Does the user have unlimited minutes to talk or the ability to share minutes? Does he or she have an unlimited or pay-as-you-go text messaging plan? And regardless of who pays, what type of plan does the teen have? A shared family plan, an individual plan with a contract, or a contr act-less pre-paid phone? Each of these variations can influence how teens and adults use their mobile phones. [ (Amanda Lenhart, 2010) ] About one in five teen cell phone users (18%) are part of a prepaid or pay-as-you-go plan, and just one in ten (10%) have their own individual contract.The type of cell phone plan a teen has is significantly related to household income. Teens from lower income households are more likely to use prepaid plans or to have their own contract, while teen cell phone users in households with incomes of $50,000 or greater are most likely to be part of a family plan. Local [ (Celdran, 2002) ] declared that The characteristics of connectivity, speed, cost effectiveness, mobility and confidentiality of text messaging and its adaptability to Filipino culture has made SMS the most popular form of private communication technology in the country.BibliographyTeens and Mobile Phones. Retrieved March 10, 2013, from Pew Internet: http://pewinternet. org/Reports/2010/T eens-and-Mobile-Phones/Chapter-1/The-economics-of-cell-phones–Plan-Types. aspx Celdran, D. (2002).The Philippines: SMS and Citizenship. Retrieved March 10, 2013, from http://www. dhf. uu. se/pdffiler/02_01/02_1_part9. pdf: http://www. dhf. uu. se/pdffiler/02_01/02_1_part9. pdf Jenna Langer, V. J. (2009).Gender Differences in Text Message Content. Retrieved March 10, 2013, from http://www. jennalanger. com: http://www. jennalanger. com/wp-content/uploads/2010/09/LangerJenna-Gender_dif_SMS_Content. df McGuigan, B. (2013, March 08).What is Text Messaging? Retrieved March 10, 2013, from wiseGEEK: http://www. wisegeek. com/what-is-text-messaging. htmMiller, B. (2013, March 05). What Is a Mobile Phone? Retrieved March 8, 2013, from wiseGEEK: http://www. wisegeek. com/what-is-a-mobile-phone. htmSingh, H. (2011, July 05). Communication plays an important role in our daily life. Retrieved March 10, 2013, from India Study Channel: http://www. indiastudychannel. com/resources/142618-Com munication-plays-an-important-role-our. aspx Ziggs, D. (2011, February 09). Average Monthly Calls Vrs

Success Factor for Zara

What are the Key success factors of Zara? â€Å"The ability to respond to customer requirements on a timely basis has always been a fundamental element of the marketing concept. † Martin Christopher et. al. Hence, it is important being proactive in a market such as the fast-fashion industry which Zara is operating in, time is always a crucial factor. The fast-fashion market, amongst other things, is characterized by short lifecycles, high volatility, low predictability, and high-impulse purchases. Therefore, it is very important for Zara to constantly have their products available for a potential customer in order to sell and earn more profit.Since the fast-fashion market is also constantly shifting and trends can be replaced over a night, there is a low predictability. This makes it a lot more difficult to compose accurate forecasts. In order to stay competitive in the market, it is important to take be aware of these types of factors mentioned above, and make sure you are no t left behind. One of Zara? s distinctive key success factors is their valuable and planned integrated logistics and supply chain management. This allows them to further develop and deliver a competitive marketing mix.In a marketplace where customers expect to find the latest designs that are still in fashion, Zara is an outstanding example of how to make that possible. It usually takes at least six months in the textile industry for an idea to be transformed into a product and reach the store shelves. By reducing the lead-time through efficient channel management, Zara has developed a vertical integrated business model, which allows them to change some parts of their inventory in only a couple of weeks. This strategy is nowadays known as the â€Å"Quick Response† (QR).The definition of QR can be described as; â€Å"A state of responsiveness and flexibility in which an organization seeks to provide a highly diverse range of products and services to a customer/consumer in the exact quantity, variety, quality, time, place and price, as dictated by real-time customer/consumer demand. †Neil Towers et. al The QR strategy allows Zara to create products that are inspired by the latest fashion trends from around the world through diverse media sources displayed to a broad public, leading fashion scenes, movies, bloggers, etc.By having products for a reasonable price with relatively high quality, Zara is one of the leading fast-fashion companies in the world. But, how does their company function to have this much success? One of the main reasons why Zara is so competitive is because they have suppliers that are strategically designed to fulfill their conceptual idea. Their conceptual idea is to supply trendy clothes, to a broad market, for a reasonable price. Almost 30 percent of the company`s suppliers are situated in either Spain or parts of Europe.The local presence of the manufacturing facilities within a short distance to many of their stores and hea dquarters, has allowed the company to be very flexible in a changing market. With high integration to the company? s suppliers, the products that are highly sensitive to availability and proactive response are mainly produced in Europe. They minimize costs and lead-time because of the local presence, which makes it possible to introduce new and fresh merchandise multiple times a year.Since, major parts of the production are situated locally, the products can reach the stores at the right time, meet the actual demand, and reach a higher sell-through. The other part of their product line that is not susceptible for seasonal change is outsourced to low-cost-labor countries in Asia. The combination of suppliers works as a competitive advantage. It promotes high-impulse purchasing from their new lines while still profiting for their basic product lines. Another key success factor is their pricing strategy.The company uses a market-based pricing strategy, which means that they design prod ucts at a fixed price according to what the costumers are willing to pay. All the costs to produce and deliver the product combined with the planned gross margin for profit are then calculated in accordance to the final retail price. Besides the pricing strategy, Zara also uses a market-oriented approach, which refers to being aware and predicting costumers hidden needs. As studies has revealed, the company only spends one percent of their annual turnover on advertising.They put most of their resources into using modern technologies, such as point-of-sales data collected from their stores as an effective communication tool. By regularly collecting POS-data, and translating the information into real demand and different consumption patterns, the company can deliver the exact quantity of merchandise, at the right time, to their stores. This activity minimizes the costs and results in higher profit, which can be used for other business activities such as expansion, product development and so on.Not to mention, it also makes it possible for the company to evaluate and predict which products that will have a shorter or longer product life cycle. Hence, will result in higher sell-through, quick elimination of products that are out of fashion, and replenishment of new merchandise. Another reason to why their internationalization has been so successful is the fact that their merchandize can be sold in many different parts of the world. Even regardless of cultural differences. One of the reasons is that their consumer’s love garments from the high-end market and Zara copies those garments at lower prices for their consumers.In some cultures the company is using adaptation tools. For example, each store manager is allowed to make slight modifications to the assortment to achieve a better match between supply and demand in certain countries. In addition, the location of the stores is another successful factor. Zara has chosen to position their stores in attractive and high-trafficked locations. Also, Zara’s stores are designed by professional store decorators in accordance to Zara’s business image. The interior of the Zara in Central for instance is very similar to other high-end fashion stores, which gives customers the same feeling as shopping in a luxury store.References Used the two articles posted by Dawn on FB Lectures Tutorials And: Retrieved on 2012-03-11http://www. google. com. hk/books? hl=sv&lr=&id=-9Ja0ZQ6gSMC&oi=fnd&pg=PA62&dq=market+orientation+and+supply+chain+management+in+the+fashion+industry&ots=0FiX4Yvyf5&sig=BoBe-KOlSiOaY6igTvN7NvyPVYM&redir_esc=y#v=onepage&q=market%20orientation%20and%20supply%20chain%20management%20in%20the%20fashion%20industry&f=false Retrieved on 2012-03-11 http://martin-christopher. info/wp-content/uploads/2009/12/CREATING-AGILE-SUPPLY-CHAINS-IN-THE-FASHION-INDUSTRY. pdf