Becoming Influential Essay

The public view of nurses as subordinates to physicians, simply â€Å"trained† to follow doctors’ orders, an overall lack of understandingas to the level of education and the kind of work nurses actually do (Sullivan, 2004) has lent to this perception. Sullivan (2004) writes about telling nursing’s story as an avenue to turn opinions around; empower nurses at an individual level, and ultimately raise the bar to a degree where nursing as a whole takes a stance to being viewed and treated as experts in the health care arena alongside other disciplines. Nurses outnumber all other health care providers (Kelly & Crawford, 2008, p. ) in both acute care and community care settings; are the most diverse clinicians having knowledge and experience that intertwines with all other health professionals, the public and now the business world. Nurses collectively have a deeper understanding of the everyday goings-on within all areas of healthcare. The challenge is to convince t hose who do not recognize this attribute to tap into an invaluable resource. The message I have chosen to include in this paper will attempt to encourage and support the utilization of nurses in the area of clinical informatics, as this is an up-and-coming opportunity to recruit the experts. Deciding on My Message I have always had an interest in computers long before I went into nursing. As a new graduate nurse in the early 1990’s I went straight to San Antonio, Texas where at one of the hospitals I worked implemented a cutting-edge clinical documentation application in the intensive care units. I quickly became a champion user as I was quite comfortable with the whole concept. That, blended with my diverse clinical experience in nursing to include using many other applications in various areas set the stage for my area of expertise; clinical informatics. As a practitioner, I felt unfulfilled at the bedside, frustrated with the lack of positive recognition toward the profession, regardless of the root cause. Being able to move away from direct patient care to a role that required a strong clinical background, informatics became my passion. My concern has intensified over the lack of clinicians called upon to do what nurses do best: clinical workflow analysis, agents of clinical change management and clinical adoption, and most important ensuring the application is robust enough for that program, clinic or unit based on expertise in that area. The further I observe resistance to change and poor adoption by nursing the more incensed I become with the lack of expert utilization. The motives for the resistance are significant: the omission of the nursing process, the inability to enter orders (physician and nursing), track medication and document medication administration is to list a few. These gaps could have been identified and possibly avoided had nurses been involved in the initial requirements gathering. Nurses understand process and know what questions to ask, as opposed to non-clinical analysts, who could not know what they do not know; who better to understand specific practice methodology and process than those who live it? Furthermore, physicians are viewed as the key holders to patient care while nursing and other allied health groups are seen as simply assisting the physician, not as part of an integrated multidisciplinary team. Nurses understand and embrace this model far more than other disciplines and are the best choice in this domain. Deciding on How to Share My Message The conduit for my message is through networking with individuals I have met and worked with over the years with influence and power; those at the executive level in the health region, university and college leaders, business leaders and clients, in person, via letters, and public speaking. Another channel I will utilize is the Canadian Nursing Association Journal with a letter to the editor or submission of an article to be published within the magazine. The target audience at this time is business and other health care professionals as the need to have nurses recognized as assets to the fast moving execution of electronic systems in health care, soon to replace paper, is urgent. If more nurses are not involved in this process as expert consultants, there is a high risk of failure and inevitably patient safety. I will not directly target the public but indirectly as I believe once health care and business professionals view nurses as experts in our profession overall, then their perceptions and opinions will reach the public. The obstacle will be persuading those with little health care understanding just how nursing can be affective. Business leaders are all about deliverables, making sure they are provided. How the product is packaged is not of great concern; patient safety is not a term truly understood by non-clinical analysts and project managers. Within eHealth in general, the organizational structure from top down holds minimal if any clinical knowledge beyond the high level business of healthcare. The best way to convey the message in this arena is by example of competency and the successes when nurses are part of the team. Unfortunately, failed deliverables due to lack of clinical analysis and input is the other method of getting the message across in this instance. However, that would require a clear understanding of why the project failed, which has slowly been coming to light within the eHealth community. Therefore, the target for this message would be the CIO and the medical officer of eHealth, however, the argument must be well supported to ensure being heard. As Kelly & Crawford (2008) discuss, the lack of awareness noted by the reluctance of nurses to be identified as experts creates an obstacle. Opportunities to speak at various forums that involve nursing directly or indirectly is the best way to share the message with nurses. I was recently asked to speak to an audience from the informatics graduate program at a university in order to encourage and promote more nurses into the program. As one individual stated, â€Å"we recognize the unique expertise nurses bring to informatics and have identified the gap in this program. † My Message In preparation for this assignment I learned that there are others in the profession that have identified similar trepidations around the lack of positive recognition toward nursing, however, a solid foundation to build on has been laid. As discussed in Sullivan (2004) nurses rarely take the opportunity to promote the profession through the media, citing shortage of time, or fear of repercussions as a motive to decline. In order to be valued in positive locus those in the profession must promote their own successes without fear of appearing egocentric or as a braggart; taking pride in undertakings that might seem unremarkable but are more than that. While other professionals present their individual accomplishments regularly, gracefully accepting the prestige and standing that comes with their show,nurses must embrace this characteristic in order to continue paving the road to professional recognition. I am inspired to carry on promoting nursing as I have- by example, through networking.

Great State Wheat Flakes Can’t Be Beat

Betty, who has been employed for three years as a copywriter for HK&M, a mid-size advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great State's wheat flakes, a regional breakfast cereal. The account has been with the agency for several years. Although Charlie, the brand manager on this cereal, has been pleased with the agency's work over the years, the old positioning, which stressed taste attributes and fun-filled family breakfasts, has become tired and dated.Marketing research shows a high degree of consumer wearout—people are tired of the campaign, even annoyed with it, and are ready for something fresh. Betty's task was to rejuvenate the brand via repositioning it to take advantage of and tie into the health and well being trends, specifically the interest in eating â€Å"good-for-you† food as well as in physical fitness. The brand was to be pitched as an important part of an active, healthy lifestyle.Betty thought she had come up with the perfect theme line: â€Å"Great State's wheat flakes will give a great start to your active day,† and she had developed what she believed were some clever scenarios for TV and print ads featuring the product being consumed after workouts in health clubs, following a morning jog, after a snowboarding expedition, to power up before rollerblading, and even while zipping along on a scooter (â€Å"Look Ma, no hands! †). However, upon reviewing her proposals, Charlie said that while the vignettes were on target because health-conscious customers would relate well to them, the slogan was off base.He wanted something more specific and hard hitting, and so Charlie developed the theme line, â€Å"Great State Wheat flakes can't be beat. No other wheat flake offers you more vitamins and minerals and fewer calories. † Betty tried to kindly tell Charlie that this was misleading because it implies that Great State's bran d is healthier than most, if not all, of the others, whereas actually all wheat flake cereals are parity products– they are virtual photocopies of each other in terms of taste, texture, and, most important here, composition and therefore nutritional value.In fact, blind taste tests have shown that between 70 and 80 per cent of consumers cannot identify their favorite brand of wheat flakes and that loyalty levels are low — with price incentives consumers will readily switch brands. Charlie, obviously irritated, explained that his tag linewas an honest exaggeration, what the advertising trade termed â€Å"puffing,† and that consumers are expected to see through it. He felt that it offered the point of difference needed to increase brand loyalty. Betty, feeling uneasy, later that day approached her boss Steve, the copy chief at HK&M, asking his counsel.Steve explained that Charlie's suggested slogan is what is called an â€Å"implied superiority† claim. Stev e explained that such claims are commonly made for commodity brands. They stake out a parity position, which does not claim to be superior to, but only as good as, other brands, while using copy that suggests or implies superiority for the named brand. He cited several current and classical examples, such as â€Å"Nothing else cleans better,† â€Å"The maximum fluoride protection in any toothpaste,† â€Å"You can't beat the savings,† â€Å"You can't buy a more effective pain reliever,† and â€Å"Nothing is proven to work better or last longer. In effect, these brands are claiming that they are unsurpassed. However, none claims to be truly better than their competitors. Betty, recalling several other such implied superiority claims she had recently seen, realized that it was, indeed, a popular technique. Steve reminded Betty that there is a distinction between deceptive advertising, which creates false impressions and misleads a consumer acting reasonably , and â€Å"trade puffing,† which is exaggerated praise of the product (e. g. , Almost Home cookies are the â€Å"moistest, chewiest, most perfectly baked cookies† ever; â€Å"Nestle makes the very best chocolate†).Puffery is viewed as acceptable in a society of the superlative. Consumers are assumed to see through the exaggeration or at least engage in a â€Å"willing suspension of disbelief. † He explained to her that whereas deceptive advertising is illegal, the Federal Trade Commission (FTC), which monitors national advertising for accuracy and fairness in claims, views puffery as legitimate. â€Å"What's more,† Steve concluded somewhat sarcastically, â€Å"using your line of reasoning, Betty, we shouldn't at all advertise any parity products, since all brand advertising is designed to create a brand distinction in the buyer's mind.Advertising is necessary to differentiate yourself from the pack of imitators. And, it helps a small, underdog br and like Great State get a leg up on the big, deep-pocketed companies like our rivals. † Betty thought that, in fact, Steve's taunting comment might, indeed, have some merit. In fact, she feared that it might force Great State’s competitors to improve and differentiate their cereals, thereby benefiting consumers (but harming Great State). Nonetheless, she still felt uneasy.It seemed to her that the â€Å"implied superiority’ claim crossed the boundary from puffery over to deception. QUESTIONS/EXERCISES 1. Identify the ethical issues facing Betty regarding the nature of the proposed â€Å"Implied superiority advertising claim. 2. What are the ethical issues Betty encounters with respect to organizational relationships and conflicts? 3. What are the possible decision alternatives Betty could devise, and what are the ethics of each alternative? 4. Which alternative would you recommend to Betty and why?

Market Day Reflection

I felt as if was really running a business and that I had to be 100% committed to every decision we made. I was very involved in every part of this project. I was also very eager for market day to come to see if the product we spent months making would be a best seller come time. What made you discouraged? The only thing that tended to discourage me was when I found out three other groups were making a very similar product to ours and selling it at a lower price. This made me feel like our shirts were not going to sell and we would have failed. If you could assign a grade for this reject, what grade would you give?Explain why you believe that grade would be fair. I think I would deserve an A because I was putting in all the work necessary to receive an A. Not only was I the president of the company, was involved in all of my team members jobs as well. 3. Financial Analysis of the Company – How many products did you sell? We sold all of our products (36 shirts). What was your s ales revenue? Our total sales revenue was $453. What was the amount of your total expenses? Our total expenses added up to $392. Did your company make a profit or take a loss? How much? We made a profit Of $61. How did you personally invest in the company?I invested $1 00 into our company. How much money did you take home after market day? Took home $1 13 after market day. What was your personal profit or loss on your investment? I made $13 profit on my investment. Did your group meet their financial goal? Explain. We originally set a higher goal for our profit, but in the end we are just glad that we left market day with a profit at all. 4. Level of cooperation from Other Members of the Team – Discuss the amount of cooperation and involvement of other team members: My other team members split up all of the work very equally.One person stood out in my group though, and that was Taylor Casey. She was the one who volunteered to drive all the way to Tempe to pick up our product when it was finished. Was very surprised that in our group every member pulled her weight, and that's why we were so successful. 5. Business Plan – How were sections of the business plan divided up among your team members? We divided up the business plan based on our areas of responsibility for the company, (the Vice President of Finances took Over all the sections having to do with our finances, etc. ). Which sections were you reasonably responsible for? Id a large variety of sections considering that I was the president, but one section specifically to name was the biographies. When you were writing your sections, did you refer to the business plan outline that was provided so that you would know what questions to answer? Yes I did constantly refer back to the business plan so that I wouldn't leave any questions unanswered. Did you use your time in the computer lab wisely? Our group got all but two of our slides done in the time allotted in the computer lab, so yes we did u se our time very wisely. What was the hardest art about writing the business plan?The hardest part about writing the business plan was making sure that we added every slide and answered all Of the necessary questions in a logical order. 6. Knowledge Gained From this Experience What did you learn about opening and running a business from this project? I learned a few key aspects about running a company and that was be careful who you choose as business partners and never wait until the last minute. For your business partners, I learned tattoo should choose someone who you know will consistently agree with you, and you will agree with them so that arguments never arise.

Men costume Speech or Presentation Example | Topics and Well Written Essays - 500 words

Men costume - Speech or Presentation Example The men in those times preferred a starched white shirt along with a white waist length linen. The dress shirts used in formal occasions did not have stitched buttons but rather had holes through which the studs could be passed to close the shirt. The collar was attached to shirt and the cufflinks were used to close the cuffs. A bow tie and a hat was used to finish the complete formal outfit in those times. In a less formal occasion a tuxedo would be used by the gentlemen in those times which always had a black tie to go with it. For a business trip the gentlemen in those times used a different type of apparel which consisted of a jacket a trouser and a vest of any colour. These business men preferred a slipknot tie known as ascot rather than a bowtie. The jackets that these people used were longer and roomier and the trousers which they used had cuffs and buttons. Young men going to the college preferred styles of those celebrities who were seen on the screens. The young generation preferred to settle with golfing knickers which were famous in those days along with a loose trouser. The sweaters these young men preferred were V shaped and they usually wore it over dress shirts. In the middle of the 1920s it was also seen that the young men preferred wearing baggy trousers which reached over to their knickers. Along with the trousers they wore jackets which had a front pocket.

Ideal VLEs in Higher Education Assignment Example | Topics and Well Written Essays - 3000 words

Ideal VLEs in Higher Education - Assignment Example Another region-wide problem is the support of most excellent tradition in â€Å"instructional design† (Weller, p. 33, 2007). In particular, it involves the organized growth of knowledge-giving systems, and it includes the complete expansion procedure from scrutiny of learning requirements, as well as objectives by the expansion of a delivery scheme to attain identified objectives. In addition, analysis has indicated that its basis is on an awareness of educational as well as instructional theory (Weller, p. 33, 2007). Moreover, it is an observation that educational design has been ignored due to lack of supplies and due to its anonymity. There is a common inclination in teaching to call attention to the technology-centric features with no regard for the education design development, and educational instructors do not put efforts in this respect, as they are likely to concentrate on common explanatory hypothetical forms, instead of goal-focussed forms of instant use to experts. At this point, a simple language designer’s practicum applying a state-of-the-art form of educational design is required. Teaching faculty complains about deficiency of knowledge of educational standards on the part of â€Å"educational designers, who pays attention on transmission instead of a ‘constructivist approach† (Gillespie et al, p. 78, 2007). At foundational stage the issues with e-learning are systemic instead of technical. What needed is grouping among the identified groups of interests, which are students, teachers and administrators. In addition, researchers (Gillespie et al, p. 78, 2007) have indicated that the internet has turned out to be three times less-useful for individuals with optical impairments than those without them. In the result, Virtual Learning... From this discussion it is clear that teaching faculty complains about deficiency of knowledge of educational standards on the part of â€Å"educational designers, who pays attention on transmission instead of a ‘constructivist approach†. At foundational stage the issues with e-learning are systemic instead of technical. What needed is grouping among the identified groups of interests, which are students, teachers and administrators. In addition, researchers (Gillespie et al, p. 78, 2007) have indicated that the internet has turned out to be three times less-useful for individuals with optical impairments than those without them. In the result, Virtual Learning Environments have been proven to be six times as hard to use as a result of their intricacy, as well as the belief that learning will take place in use.As the report discusses  supporters of user-focused design call attention to the need to support fine usability - at times termed universal design or design for everyone - contrasting to ease of access in remoteness. As a Virtual Learning Environment resource may be technically available, that does not indicate it will be functional. It has to be taken into consideration that Virtual Learning Environments are planned to facilitate people in learning. Usability issues in VLEs may only be temporary disturbance or irritation, although they may as well be the basis of cognitive burden, interruption on entire procedure, resulting in at least low standard of education and awfully, total dejection.

President Obama's Innauguration Address Essay Example | Topics and Well Written Essays - 250 words

President Obama's Innauguration Address - Essay Example He in fact stipulates that they must â€Å"collectively seize this time together†. 3. In this context, the value that the president suggests here is rational utterances. He is obviously against careless utterances such as in name calling. He sees this sort of utterance as absurd and contrary to what the nation need to grow. Nevertheless, he is not against the freedom of speech that every American is entitled to, but he simply wants people to avoid recklessness. 4. The president appears to stay ahead political aspect in this speech. This is predominantly due to the reality that his speech is all about the principles that the American should live with for every day and not just the four years he is supposed to be in office. For instance, he is against name calling and absolutism. 5. The president here indicates that he has been assigned some responsibilities by God and the country. As such, the strategy he involved here is that of convincing the other citizens that they also have a duty to fulfill just like the president. Los Angeles Times. Inauguration 2013: President Obama’s second inauguration speech. 2013. Web

Employability Portfolio Essay Example | Topics and Well Written Essays - 1250 words

Employability Portfolio - Essay Example I oversaw many facets of the business and lead cross functional teams to successful. This maybe a challenging aspect because I want to manager bigger teams such as QA, developers, and sales department. As a young commerce student, this experience has taught my vital aspects regarding my job field. Since I am planning to be a future business analyst or a project manager, I can implement the methodologies that I acquired from this position in the future. As a future business analyst, I am learning about the daily procedures that must be conducted in a timely fashion. Furthermore, I am truly acquiring the true essence of corporate America that I wanted to experience as a Student. Accounting no doubt is a hectic job that truly requires hard work, dedication, and patience. I can safely say that this experience was critical towards my learning curve as I continue to explore careers after graduation. Explain for each skill selected in Part one the circumstances (e.g. work, academic study extra-curriculum activities, personal circumstances, etc. ) that have led you to gain it. The word limit is a maximum of 300 words. A prominent experience that really defined my moment at my internship was when I created a widget for my organization. Caregivers.com works a lot with SEO, which has been the focal point of my internship. As a business analyst, I created a widget that would track analytics across the web. After doing a gap analysis, I realized that the SEO churn rate was lucrative. Without a doubt, many academic theories are prevalent in my internship. For instance, how does one account for payments that are charged with interest or late fees? Do some of the assets that the company possesses depreciate? If so, which type of depreciation is used? All these are critical components that are acquired through accounting classes and then later applied at this internship. Furthermore, the concept of embedding internal controls

Globalization ,development and sustainability from education course Annotated Bibliography

Globalization ,development and sustainability from education course - Annotated Bibliography Example The study tends to provide a reason as to why the education system is an important aspect of the society. The study establishes that the education system over time will tend to interconnect the world. As a consequence, globalization will lead to development and sustainability. The world view process will shadow the view of nations and countries as units. The book puts forward that the human population is not living in a way that will ensure sustainability. According to the author, the global inequalities and war are interfering with the development of the globe in the short run and its sustainability in the long run. The study explains that in order to ensure sustainability, the apprehension of the spiritual values is important. In addition, the change in values that are conventional, the change in the prevailing economic structures plus the transformation in the current social arrangements will be crucial in creating a significant impact. The book provides several agents that can be of help in the quest. The creation of an awareness program, the use of the spiritual communities and the Transnational organizations are some of the crucial factors. However, the education institution is the only avenue that makes sure that the entire transitions come to pass. However, the changes that accrue to the globalization process are progressive . The transition begins with a change in the education system, then the change in culture, then the globalization process and later on becomes the sustainability aspect. The author mostly uses secondary data to give a basis to the conclusions therein. The author also creates a sense in the readings through the use of existing challenges that face the earth. The book also tends to create the notion of a therapy through the provision of the solutions form the problems that are ailing the globe. Similarly, the author provides references for his findings in order to support

Different Contemporary Management Issues Faced By Global Organizations Essay

Different Contemporary Management Issues Faced By Global Organizations - Essay Example The discussion is mainly focused on a particular management issue i.e. the effect of legislation on the current workforce and management. Changing legislation to the organizations and workforce is one of the major issues faced by the human resource management. Besides the federal legislation, each state owns specific employment law and regulations which affect the functionality of human resources. The changes in federal laws generally impact the HR management of large to medium-sized organizations. Human resources managers need to be well-versed with the challenges of these ever-changing employment and workforce legislation to reduce the liabilities of organizations in different aspects of human resources operations. The recent development of minimum wages law is providing some added pressure to different organizations. The US federal minimum wages act was first introduced during the depression of 1933. At that time the federal government increased the minimum wages from 25 cents to $7 per hour. By the year of 2013, the minimum wages for workers in small and medium US industries has increased by $9.47 per hour. Similarly, the federal law has conveyed that the minimum wages of employees in large industries need to be increased to $ 11 per hour by the end of 2015. Though the wage hike has been proved to be beneficial for the employee loyalty and motivation programs, it is also adversely affecting the overall expenses and profit margin of organizations. Various businesses in the US market are facing different challenges due to this rise in the wage structure. The HR management of the Subway franchisees in Seattle is worried about the increase in organizational cost by $250 per week in terms of employee salaries. The strategic managers of Washington Lodging Association are still very confused about the effect of this legislation on the overall business activity of the organization.

Euthansia Essay Example | Topics and Well Written Essays - 500 words

Euthansia - Essay Example Seeing a smoking sixty year old grandfather die is different from seeing a newborn with underdeveloped lungs turn blue. Both are surely dying in a few days, don't they deserve equal chances of a decent death The Netherlands as been practicing euthanasia legally for quite some time now and it has gone relatively smoothly. Some are concerned with the increase in the number of cases as well as some gray areas. One of which is its administration to newborns and this lead the Groningen Protocol for Euthanasia in Newborns to be written. The Groningen Protocol helps doctors, or even parents, to administer euthanasia to babies based on the provided information so as to avoid interrogations by the authorities. The babies who are candidates for euthanasia are put into three categories according to Verhagen. First are infants with zero chance of survival. These are babies who are expected to die soon after birth even with upmost care and the latest medical technologies. The next group consists of infants with conditions which require intensive care. This group is delicate and even with great medical attention shows a grim future. And the third group is of infants who do not require intensive care but shows signs of intense suffering. They may survive but are believed to have a poor quality of life onwards. Among the three groups, the third one posts the most troubling decisions.

Green Houes Gases and its effect and How can we reduce its effect Essay

Green Houes Gases and its effect and How can we reduce its effect - Essay Example Energy efficiency needs to be addressed so as to deal with this menace. This paper also outlines the measures that can be taken to ensure that global warming is reduced and the environment remains sustainable. The term greenhouse gas refers to a gas resulting to the greenhouse effect through the absorption of infrared radiations. Many GHGs occur naturally in the atmospheric conditions. Other greenhouse gases are generated from human activities on the surface of the earth. Various human activities increase the concentration of the gases within the earth’s surface. The involved gases include the carbon dioxide originating from remnant fuel combustions. Methane is also a greenhouse gas resulting from the waste damps and nitrous oxide that also develops over industrial processes. HCFC-22 is another greenhouse gas obtained from refrigerants as the main source. As such, an increased atmospheric concentration of the greenhouse gases results to the earth trapping infrared radiations. The results effects distort the radiation equilibrium forcing a rise in temperature ranges to regain the natural balance. The effects of the greenhouse gases require decades to impact on higher surfaces due to large capacities of the oceans to amass heat. This paper elaborates the greenhouse gases and resultant effects. As such, the paper will also discuss possible ways to reduce the effects. Environment contamination is the developing scope of study in the present global challenges. The environmental pollution originates from the increasing demand for manufacturing products and large markets in industrial manufacture. Industries over rely on the environment for sustainable supply of natural resources and the daily amalgamation of the raw materials to supply the large industrial projects (Sharaf, 2012). Manufacturing absorption of the raw materials affects the

In-Depth Psychoanalysis Essay Example for Free

In-Depth Psychoanalysis Essay The formation and maintenance of the psychoanalysis frame is important for the function of setting up an ideal emotional relationship with a patient. It is the ability to know how to help the patient by deducing the emotional projections and barriers that are present within the patient’s psyche (Bishop, 1989). The concept of psychic reality embraces the image of the external world, which accommodates the internal world in an individual that is composed of masculine and feminine energies. It is important for psychoanalysts to comprehend this existing relationship between the external and internal world so that the patient will not be confused in understanding his or her situation (Bishop, 1989). In psychoanalysis, both analyst and patient are expected to merge the inner and outer subjectivity of the patient. The analyst’s main role is to figure out what is the scope of that subjectivity and form a suitable analysis of it that will be able to help both of them to find a solution. The analyst should strive to become a part of the patient’s illness in order to arrive at a solution. This is called Transference which is a central element to psychoanalysis (Bishop, 1989). The door to the past is opened through transference as it seeks to make sense of the present. Objectivity has no place in psychoanalysis because the process is derived from the complexities found within the patient’s psyche. An analyst must be able to honor the patient’s projections of reality for it is there that the solution may be brought to light (Bishop, 1989). A conceptual frame exists in the process of psychoanalysis in which the mode of transference is indicative of the projections offered by both the patient and the analyst. It is imperative that an analyst maintains the frame by respecting the patient’s time as it is giving the patient an opportunity to handle his or her own problems (Bishop, 1989). While both the analyst and the patient remain independent, mental interpenetration should be experienced by both parties through the combined efforts of projective identification. It is a process that permits bonding with the patient, alluding to a psychic intercourse. In psychotherapy, the psychotherapist is expected to psychically bond with the patient as a marital partner that nurses the wounded child found within the patient (Bishop, 1989). Psychological elements within the frame emphasizes on three things: Neutrality, anonymity and avoidance of extra-analytic contact. The first element, neutrality, considers a behavior in which the analyst withholds external manifestations of judgment to keep things professional and the psychoanalytic process unaffected. The second element deals with anonymity, which exhibits separation of an analyst’s personal life from the profession. It is obscuring personal attributes and judgment from a patient, except if it is considered beneficial to the situation at hand. The last element, avoidance of extra-analytic contact, upholds the professionalism of the psychoanalyst by deciding to evade places where patients would most likely be. This will set limitations between analyst and patient by not encouraging further contact between the two parties aside from those established within the bounds of the psychoanalysis sessions (Bishop, 1989). Along with these elements, silence contributes a great deal toward intervention in psycho-analytic treatment. It promotes an attitude toward to a gestational state where the individual could combine thoughts and feelings. The space in the room should be filled with the patient’s mind and not the therapists’ knowledge. Silence allows the patient to center on what is inside rather than what is outside. An analyst should take care not to interfere with this process as language may affect its course (Bishop, 1989). Another thing an analyst should keep in mind is interpreting the silence by giving importance to the transference process, exposing the unconscious mind. The purpose of unraveling such consciousness is to project the instinctual or the here and now. Transference brings rise to object relations connected with the patient’s anxieties toward unconsciousness (Bishop, 1989). For an analyst to be more attuned toward the needs of the patient, derivatives must be presented in order to clarify what was obtained from the transference. It is keeping the exchange route open and flowing. The frame of psychoanalysis should be preserved in such a way that it allows room for both the patient and the analyst to bond together by figuring out the source of the psychological discomfort. It is establishing a stable connection between the patient and the analyst (Bishop, 1989). 2. Discuss Bion’s Model as it relates to psychological development and psychotherapeutic process. What correlates do you find in the work of Freud and Kohut? Initially, Bion’s interpretations of the subconscious mind gravitate toward the idea that thoughts precede thinking. He believes that people have existing preconceptions about the environment and their realizations. When these two factors meet, it serves as a basis for thinking (Bishop, 1989). Bion postulates that each person possesses an inclination to be psychotic (PPP), though it is very much different from being in a state of psychosis. For Bion, it involves a set of process in which sufficient trauma activates the reversion of PPP, enabling one to experience such a state. It is fueled by the death instinct that affects the instinctual drive to kill and the ability to think and feel (Bishop, 1989). Feelings and thoughts are processed by the patient as a separate entity from him or her; therefore, the psychotic part emerges as a detached state that breaks the linkages between thoughts and feelings. As a result, destructive impulses, intolerant frustrations, hatred and irritability occur within the patient, rendering narcissistic love into sadism (Bishop, 1989). The patient experiencing this kind of state lives in a state of persecution through the creation of bizarre objects or hallucinations. This part of the personality relies on removing any negative thought-process through projective identification. Most often, projective identification refers to the pathological element of execution but under normal circumstances, it is a mode of interpersonal communications that permits the patient to express his or her feelings for the analyst to make sense of them. Such frightening expressions of the patient create a digestible container in the analyst who accepts the projected reality (Bishop, 1989). The analyst then interjects such expressions or beta elements surrounding the projection. The analyst needs to acknowledge how frightening the projection is and respond to it appropriately. Â  This process is known as alpha function, which simply associates itself from the feeding ritual of birds. The parent bird feeds the baby by taking the worm and digesting it through the creation of bite-size pieces. When the digestion is achieved, the parent bird regurgitates it in the mouth of the baby bird in order to help the baby bird digest the food. The human counterpart features the analyst as the parent bird and the patient as the baby bird. The patient projects a reality to the analyst, which in turn is emotionally digested by the analyst and offered back to the patient. The analyst needs to regress in order to process projective identification so that it coincides with what the patient has given (Bishop, 1989). If the beta element returned by the therapist is unstable, the patient will assume that the therapist is of no help as he or she could not comprehend the situation. This leads the patient to feel misunderstood and alone. From this, the patient starts to project a more violent attitude toward the analyst. The outcome may lead to psychosis if the patient is unable to find another container on which to project the beta elements. The analyst must be able to reframe the beta elements in order to provide the big picture to the patient (Bishop, 1989). With regard to Kohut and Freud, both place special emphasis on narcissism. Kohut identifies narcissism as a way of rejection by discarding oneself into another’s experience through empathy. It is the primary therapeutic tool that does not connote affect or emotional attitude. The affect is only experienced once the analyst finally comprehends the patient’s circumstance (Curtis, 2008). While Freud may have discussed how an individual relates to his or her being as an object and creates conflict within if disappointments occur, separating it from the line of development, Kohut believes that the narcissistic line is a long-term process. People take what they can from their environment all throughout their lives, which is what fuels narcissism (Curtis, 2008). The transference in Kohut’s explanation takes place in the selfobject relationship which provides a mirroring positive response to the patient that is in dire need of it. It is the proliferation of affirmation, appreciativeness, and fulfillment of purpose, which supports narcissism in its most positive sense. The function of this is to supply the emotional deficit that is lacking in the environment of the patient (Curtis, 2008). One of the major changes that have occurred from traditional psychoanalysis is the introduction of selfobject as a counterpart of the projective identification of Klein/Freud. It sets up primary emotional connections that aid in psychological development. The process is not concerned with the outside notions of the self but of the inner projections that manifests itself through deficits (Curtis, 2008). Another modification concerns the predisposition of the analyst of the past to take things from an objective perspective to a subjective experience. This view intercepts the existing relationship of the analyst-patient into one unit which also encourages counter-transference on the part of the analyst (Curtis, 2008). Psychotherapy involves the examination of a patient’s long history and the fragments of mal-attunments that affects his or her sense of self. The role of the analyst is to assist the patient in re-establishing the nuclear self and assesses realistically the positive side of the patient’s psyche. This is the only way for the patient to willingly internalize the deficits through optimal failures. Failure is essential to the growth of an individual since it helps develop perseverance and maintain a healthy ego. Psychotherapy helps in the process of arriving at the selfobject needs of patient through the awareness of the existing deficits and responding empathically to it (Curtis 2008). References: Bishop, A. (1989). Classical psychoanalytic technique. In R. Langs (Ed.). New York: Guilford Press. Curtis, R.C. (2008). Desire, Self, Mind, and the Psychotherapies: Unifying Psychological Science and Psychoanalysis (The New Imago). (1st ed.). New York: Jason Aronson.

Assessing The UK Manufacturing Sector

Assessing The UK Manufacturing Sector UK manufacturing sector is a diverse sector that is based upon various industries, activities and technologies. There are some developed industries in UK like drinks and food, pharmaceuticals, aerospace and automotive and electronics industries. Furthermore some new industries are also developing in UK like biotechnology, low carbon, digital and advanced materials and nano technology. Overall UK manufacturing sector now becomes a balanced sector that is putting its contribution in the development of UK. UK manufacturing sector is at number three in UK economy in terms of UK GDP, after services and retail sector. In 2009 this sector has generated  £ 140 billion of gross value added that is around 11 percent of UK economy. 2.6 million, individuals are working in manufacturing sector that is around 8 percent of total labour force of UK (BIS, 2010). In the current report I have provided an in depth analysis of UK manufacturing sector and its contribution in the economic development of UK. For the analytical purpose I have used different tools like PESTLE and SWOT analysis that highlighted the need of strong manufacturing sector for the economic development of a country and I also have provided the information of some weak sectors of manufacturing due to some lack of skills and other aspects that cause for decline in manufacturing industry in some years for example UKs Textile industry etc .Moreover I have provided some valuable information related with the contribution of UK manufacturing sector in terms of providing jobs, foreign exchange and gross value added. Introduction: Two conflicting views were always there in the minds of peoples in relation to UK manufacturing industry. Individuals were perceiving from the last two decades that the new age will be for service industry so there should not be any need to worry about manufacturing sector and factories. Second point of view was that real jobs were created by the factories and manufacturing sector so with out manufacturing sector workers cannot get jobs and it will create economic problems for British citizens. In 2003, UK manufacturing industry was contributed 16 percent to GDP and 13 percent British citizens were employed there. It also representing continuous decline of manufacturing sector but until 2003 this sector has contributed 83 percent of exports (Ferguson, 2004). But after the recent recession this sector of economy is experiencing boom. Defining manufacturing of UK : UK manufacturing sector is a diverse sector that is based upon various industries, activities and technologies. This sector is coming at number three in UK economy in terms of UK GDP, after services and retail sector. In 2009 this sector has generated  £ 140 billion of gross value added that is around 11 percent of UK economy. 2.6 million, individuals are working in manufacturing sector that is around 8 percent of total labour force of UK (BIS, 2010). According to SIC code system of 2007 for industry statistics, manufacturing sector is made up of following industries Beverage, tobacco and food products Textile products Wood products Paper and Pulp products Printing and publishing Petroleum, Nuclear and Coke Man made fibres and Chemicals Plastic and Rubber products Non Metallic and Mineral products Metals and Fabricated metal products Machinery and Equipment Optical and Electrical equipment Transport equipment Other manufacturing Literature Review There is a long history of UK manufacturing industry and this industry has always produce good results of UK and contributed for the UK economy. As discussed above that manufacturing industry is composed upon different industries like beverage, tobacco and food products, textile products, wood products, paper and pulp products, printing and publishing, petroleum, nuclear and coke, man made fibres and chemicals, plastic and rubber products, non metallic and mineral products, metals and fabricated metal products, machinery and equipment, optical and electrical equipment, transport equipment and other manufacturing (BIS, 2010). We can say that there are different sub parts of UK manufacturing industry but at the same time these industries are dependent upon each others because lot of time finished product of one industry will becomes the raw material for another industry e.g. metal industry produces metal sheets but it will becomes the raw material for automobile and transport industry. Capabilities and strengths of UK manufacturing industry: UK manufacturing industry has different strengths and capabilities and due to this once UK was considered as the leader of industrialization. Some of the capabilities and strengths of UK manufacturing industries are provided below Changed circumstances of manufacturing industry of UK: Current globalisation has changed everything and it has impact on manufacturing industry as well. The manufacturing of the current time period is based upon technological innovation, knowledge, investment in intangibles and investment in skills. As a result of current manufacturing industry in the world consumers are able to get better quality and sophisticated products that helps to satisfy customers (ABPI, 2010) UK got specialization in highly technical manufacturing industries e.g. pharmaceuticals and aerospace as compared to the emerging markets e.g. Brazil, Chine, India and Russia that have specialization in lowest technical industries like textile. Once a country gain specialization in a particular industry then that country can hold that specialization or competitive advantage for a long period of time normally until that time when new technological change came. After an in depth analysis I came to know that UK have strong position in the industries such as organic chemistry, medical technology and pharmaceuticals while it has weak position in electronics, information technology and optics or nano technology (Arthur, 2009) Innovative capabilities of UK manufacturing industry: Innovation is exploration of new idea successfully. Innovation can be linked with establishment of new concepts, products, technologies, new designs, business models management practices or organisational structure. The scope of innovation is much broader as research and development. Innovation is linked with the establishment of latest technologies, processes that can increase the efficiency and by diffusing new concepts. The result of UK Innovative Survey of 2009 has showed that more than 70 percent of UK manufacturing firms are innovative especially most of electronic and optical industry firms are highly innovative (ONS, 2010) Moreover the maximum research and developmental activities across UK are being financed by the business and especially by manufacturing industry. In 2008 UK business sector has spent  £ 16 billion on R D and out of that  £ 16 billion,  £ 12 billion are financed by manufacturing sector (Swann, 2000) Skills capability of UK manufacturing sector: Skills are helpful to improve the performance and productivity of the employees. If the firm has skilled labour force than that firm can respond flexibly and innovatively for enhancing competition, establishing and applying new concepts that ends up in efficient processes, better products, better organisational structures and better business processes. In the recent times workers want to improve their skills levels so they are getting formal education for it due to this reason now labour force are more educated. In other words skilled work force can be a back bone of any organization, In 1994 from the total work force that has joined manufacturing industry only 9.7 percent were holding a degree but in 2009 this figure has improved and now 17.1 percent of the workers have degree. The workers who are interested to join service sectors, research and development and marketing and sales field they always hold degree and in 2009, 31.7 percent of these worker hold degree. As workers who are interested in services and other profession prefer to hold degree this factor has effect those workers as well who want to join manufacturing sector to get degree before starting their career (Technology Strategy Board, 2008) Capabilities of UK manufacturing firms to export : There is no specific criterion to check that if a country is involved effectively in global value but at least one tool which can give some sort of information is the percentage of companies that are selling into offshore markets. It is no doubt that there are some manufacturing companies in UK who are really doing well in this industry e.g. car manufacturing in UK (Vauxhall ,Astra) etc which is in the peek at this time but on the other hand there are some industries who are badly declining like Textile and Clothing industry of UK. This is the 9th biggest sector of UK manufacturing. In 1997 this industry had a great boom, in 1999 5.1 billion of goods were exported but after that the total output starts decline gradually each year due to different factors like higher exchange rates, shortage of skilled labour etc . Normally the firms that are involved into exporting business they are big, productive, having technical know how and always remain involved into research and development. These are some of the features of those firms that involve in the export but it is not essential that all the firms that have these features they involved in exports. Harris and Li (2010) have stated that majority of the manufacturing firms involved in export business as compared to service firms. It means that good have more tradability as compared to services. Chemical firms, medical instrumentation and metal firms are providing higher level of foreign exchange to UK economy as compared to other components of UK manufacturing industry. As discussed earlier that the firms which are involved into exporting business they always involved into research and development as well as always come up with innovate ideas. Research and development and innovative activities help firm to generate higher revenues and profitability. Moreover it will result in getting higher foreign exchange for the country. UK manufacturing firms were facing problems from the last few years due to recession but now this industry is doing well due to tax relief that is offered by the government to UK manufacturing firms. Moreover the managers that are linked with the UK manufacturing industry they know they strengths (changing nature of UK manufacturing, innovative capabilities in UK manufacturing, skills capacity of UK manufacturing and capabilities of UK manufacturing to export) and with the help of this they can improve their condition as soon as possible Competitive Analysis There are different methods to analyse the performance of different business units, business sectors and different economies of the world. One of these analytical tools is PESTLE analysis that is representing by political, economical, social, technological, legal and environmental factors (Johnson, Scholes and Whittington, 2008). With the help of PESTLE analysis I am able to analyse the current situation of UK manufacturing industry. PESTLE ANALYLSIS Political factors: Factors that has an impact on political situation or different political decisions that can bring any sort of changes for the individuals that are living in a country can be covered under political factors. Most of the times when there is a political stability in a country then it has positive impact on the citizens of that country and political stability bring about positive changes for the citizens and every field of life. Vital factors that are linked with the political factors are support of government to governmental institutions, restriction upon net migration and security control within the country. Due to the recent recession in UK, manufacturing industry was facing different problems. For the elimination of these hurdles for UK manufacturing industry the current government has launched different schemes to give some incentives to the manufacturing industry e.g. Lord Mandelson in 2009 has explained that the government want to give tax relief to all entrepreneurs who want to make investment in the manufacturing sector of UK (Peter, 2009). Moreover Labour MP Richard Caborn explains that the government want to start  £ 1 billion National Investment Corporation for the development of manufacturing sector of UK (Rae, 2009). In this way the sound political leadership can support the different sectors of the economy so that these economical sectors will perform well in future Economic factors : Economic factors are the factors that are linked with economic conditions of a country. Major economic factors are growth rate, inflation rate, interest rate, unemployment rates and per capita incomes of the citizens. There are different economic factors that are linked with the growth of manufacturing industry of UK. One of the main factors is the higher salary and wage rates in UK as compared to other countries and due to this reason most of the companies have shifted their plant into different other countries of the world where the labour cost is less. In this way employers are trying to decrease the cost of production and increasing profit margin. The best example is Vauxhall that has its car making plant in Luton but it was close down in 2003 and it is only involved in manufacturing of different vans of Vauxhall and the production of cars facility is transferred to Ellesmere Port. In 2006 Vauxhall has created trouble to its parent company General Motors due to improving efficiency and in 2009 General Motors has decided to sell off Vauxhall and Opel to Magna (David, Zeleny and Vlasic, 2009) Second major economic factor is tax liabilities of the firm. UK government is now keen to give some tax incentives to the manufacturing firms that are operating in UK to improve their performance (Peter, 2009) Social factors : Social factors are those factors that are linked with that specific society in which the peoples live and common social factors are norms, traditions, habits and values of the peoples that are lived in a particular society. Social factors that are related with the manufacturing industry of UK are taste of the peoples to work with a particular industry. As explained earlier that from the last two decades British peoples have a perception that the coming age is of services industry and British peoples prefer to improve their skills for service industry as compared to manufacturing industry but manufacturing industry is the backbone of the economic prosperity of a country due to this reason now more peoples are coming toward manufacturing industry (Ferguson, 2004) Technological factors : Technological factors are linked with the use of latest technology and technological advancement in a particular country. The companies which are using latest technology their productivity is higher as compared to the companies that are not using modern methods of production and latest technology UK manufacturing industry has the benefit of getting latest technology and uses it in their manufacturing units because UK has the long history of research and development and innovation that is the key factor for technological advancement. Moreover UK has the basic infrastructure available for the technological advancement as well as they has skilled labours (BIS, 2010). All these factors are considered as vital for the technological advancement and once that infrastructure is available within the country business sector can get benefit from it whenever and whichever way they want Legal factors: Legal factors are related with making new legislature by the government for the country whenever it is required by government. Legal system of UK is considered as one of the best legal system of the world. Government always introduced new laws whenever any field of life need it for their ease UK government always make those laws that are helpful for the economic growth of the country. The best example is in 2009 when UK was in recession and the manufacturing sector was not able to perform well at that time the government has made amendment in the law related with the tax liability of the corporate sector especially for the improvement of manufacturing industry of UK and due to this now the manufacturing industry is experiencing mini boom. That is how legal factors can be used to enhance the productivity of a particular sector of economy (Peter, 2009) Environmental factors : Individuals are very much concerned about the environmental factors because now they have realized that industrial waste is a main cause of pollution and that can damage and destroy the environment. Due to this reason individuals always criticise whenever they find any that a particular business unit is not dispose off industrial waste properly. Moreover there are laws and regulations of different government departments that are binding on business units and whenever any business unit is not following these rules and regulations they find penalties. Furthermore most of the manufacturing companies are trying to complete all their environmental liabilities because with out it they cannot survive in the long term. But most of the times manufacturing companies are following all their responsibilities because the management of these companies know that it is their corporate social responsibility and by performing corporate social responsibility these firms can create softer image that will be helpful to them in long term (Short, Keasey, Wright and Hull, 1999) With the help of PESTLE analysis I have explained most of the potential factors that have their impact on UK manufacturing industry and now it is the duty of the top management of these UK manufacturing companies to work in line with these factors for improving their performance In addition to the PESTLE analysis, SWOT analysis is also another important analytical tool. SWOT is representing internal strengths and weakness of the firm as well as external opportunities and threats that the firm is facing in a particular time period. Now I am conducting SWOT analysis for UK manufacturing industry SWOT Analysis Strengths: The strength that the UK manufacturing industry has is that most of the educational and non educational institutions always involve in research and development activities and manufacturing industry can get benefit from this research Deloitte (2009) UK is an industrialized country and proper infrastructure is available there in the form of skilled labour, availability of inputs and technological advancement. All these factors are pre-requisites for manufacturing boom (Gil and Haskel, 2008) Manufacturing sector is still providing job opportunities to at least 8 percent of UK labour force. Overall 2.6 million peoples are linked with UK manufacturing industry (BIS, 2010) Contribution of manufacturing industry towards UK GDP in 2009 was  £ 140 billion which is third largest contribution after services and retail sector contribution in UK economy (BIS, 2010) UK manufacturing sector has the ability to produce the products and export them to the international market. Even though in 2003 UK manufacturing sector were able to generate 83 percent of the total UK exports (Ferguson, 2004). This much higher exports in 2003 is the evidence that the manufacturing industry of UK can generate higher amount of foreign exchange Weaknesses Labour cost is pretty much higher in UK as compared to other counties and due to this lot of factories are transferring from UK to other counties where the labour cost is comparatively low (Neely, 2009) Maximum job opportunities are created by services sector due to this reason most of the individuals are getting professional education or training that is required by services sector (Hall and Jones, 2004). Due to this reason best and productive employees are not coming towards manufacturing sector. Moreover the jobs are very hard in manufacturing sector as compared to services sector so work force prefer to join services sector as compared to manufacturing sector Any potential investor has to make higher amount of investment for setting up a manufacturing unit in UK because of strong local currency (pound sterling). Most of the times when investors want to invest their funds they are investing in other countries where the exchange rate is less as compared to pound sterling. The utility expenses in UK is higher as well as cost of living and this is one of the potential weakness due to which investors are hesitate to invest in the UK manufacturing sector. Moreover higher utility expenses will increases the cost of production for the manufacturing concerns (Girma and Gorg, 2002) There are different sort of taxes that the general public has to pay whenever they are purchasing anything. Moreover income taxes and corporate taxes are also relatively higher in UK that also discourages potential investors to invest in UK. Opportunities Tax relief that is announced by the tax department for the UK manufacturing firms is an opportunity for existing manufacturing firms as well as for the potential investors who are finding a good place for setting up their manufacturing unit (Peter, 2009) Government is starting to give some relief to the potential investors who want to start any manufacturing unit in UK. Government has started National Investment Corporation of  £ 1 Billion for the development of manufacturing sector of UK (Rae, 2009) Geographic location of UK makes it one of the ideal locations to set up a manufacturing unit here. Access through UK for American markets is easier so any one who want to set up a manufacturing unit he prefer UK Easy availability of raw material, right infrastructure, secured location and skilled labour force make UK a best location to set up a plant by any investor. Most of the investors are making investment in UK manufacturing sector to get all such advantages Threats Threat to UK manufacturing industry is the emerging market like China, India and Brazil which have now improved their local industries and are giving tough time to different developed economies of the world (PriceWaterhouseCoopers, 2006) Another threat to the UK manufacturing industry is the low wage rate in different countries as compared to UK due to this reason most of the plants and factories are transferring from UK to other countries where the wage rate is less (Neely, 2009) Transfer of one manufacturing plant from UK is a loss but this loss of manufacturing plant has an impact on other production units as well because some time different other manufacturing units are producing raw material for a big manufacturing unit. In this case transfer of one manufacturing unit has higher level of impact on other manufacturing units as well. Critical Analysis In the current section I am providing different information related with UK manufacturing sector. Furthermore in the current section I am providing details of different charts and figures that are provided in the appendix 1. Figure 1 is related with the proportion of various industries to total manufacturing gross value added (gross inputs gross outputs) and employment date related with 2009. This graph is helpful for the users who want to get the information regarding the proportion of each and every industry and its contribution to the total manufacturing gross value added. Moreover this graph is providing information related with the job creation for the UK workforce by the UK manufacturing sector. Overall contribution of manufacturing sector in 2009 is that this sector has generated  £ 140 billion of gross value added that is around 11 percent of UK economy. 2.6 million, individuals are working in manufacturing sector that is around 8 percent of total labour force of UK (Department of Business Innovation and Skill, 2010). With the help of figure 2 we can get the information related with total manufacturing employment and structure by occupation from 1994 to 2009. According to this graph one point is clear that in 1994 UK manufacturing sector was provided employment to 4.7 million peoples but in 2009 manufacturing sector is providing employment opportunities to only 2.7 million workers. With the help of this graph one point is clear that production, support and trades were employing more workers in 1994 as compared to 2009 but all the other sectors like logistics and distribution, marketing and sales, support and professional, R D and production professional have provided more jobs to the employees in 2009 as compared to 1994. Figure 3 is providing information related with manufacturing employment in selected developed countries (Canada, France, Germany, Italy, Japan, United Kingdom and United States) from 1990 to 2009. After analysing this figure one point is clear that in all these countries manufacturing sector is now providing less jobs as compared to before. But still now maximum employees are employed in US manufacturing sector and figure is around 15 million. After US, the manufacturing sector of Japan has created around 11 million jobs. Germany is at third place and German manufacturing sector has provided jobs to around 8 million peoples. Next is Italy and around 5 million peoples are linked with the manufacturing sector of Italy. France is next to Italy and its manufacturing sector has provided jobs to around 3 million peoples. As discussed before that UK manufacturing sector is providing jobs to 2.7 million employees. Canada is at the end of this list by providing jobs to only 2 million Canadian peoples. Figure 4 is providing information related with productivity performance of UK manufacturing sector from 1991 to 2009. This figure shows that overall employees that are linked with manufacturing sector has increases and UK manufacturing sector is contributing its best in the economic development of UK Figure 5 is related with the total exports of UK manufacturing goods to other countries. The proportion of every industry along with the amount of export is given in the figure 5. With the help of this graph it is clear that every sub sector of UK manufacturing industry is contributing something in the total exports of UK for earning precious foreign exchange. Above mentioned information is vital because it is representing the contribution of UK manufacturing industry in the economic growth. With the help of this information one point is clear that UK manufacturing sector is contributing it part into different ways e.g. this sector is providing jobs to the UK workforce, this sector is the third largest sector of UK in terms of GDP and this sector is helpful to UK government to earn precious foreign exchange by selling manufacturing goods to the different other counties of world. Conclusion and Recommendations Current report is helpful in explaining the contribution of UK manufacturing industry in the economic development of UK. UK manufacturing sector is at number three in UK economy in terms of UK GDP, after services and retail sector. In 2009 this sector has generated  £ 140 billion of gross value added that is around 11 percent of UK economy. 2.6 million, individuals are working in manufacturing sector that is around 8 percent of total labour force of UK (BIS, 2010). Moreover this sector is helpful to UK government to earn precious foreign exchange by selling manufacturing goods to the different other counties of world. In the current report I have provided PESTLE and SWOT analysis of UK manufacturing industry that is helpful to analyse the political, economical, social, technological, legal and environmental factors of UK manufacturing industry as well as SWOT analysis was focused on strengths, weaknesses, opportunities and threats that UK manufacturing industry is facing in the current time. Moreover I have provided some figures and tables that have provided a comparison of UK manufacturing industry in past to the current state. All these analysis are helpful to get an in depth information about UK manufacturing industry. Based upon my analysis at the end I want to give some suggestion that will be helpful for further improving the UK manufacturing industry. Suggestion are provided as follows UK government should give some sort of tax relief to the existing manufacturing units as well as tax holiday should be announced for the potential investors that are interested to set a manufacturing plant in UK UK government should give some sort of incentives to the existing manufacturing units as well as potential investors by the way of supplying cheap utilities so that more peoples will come to manufacturing sector UK government and manufacturing units should invest higher resources on the research and developmental activities so that UK manufacturing firms are able to produce those products that have better features. In this way UK manufacturing industry will able to give tough time to the emerging economies like China, India and Brazil and their manufacturing units UK government should take different steps to reduce the higher labour cost that is currently being paid by the manufacturing units in UK. This higher labour cost is one of the main factors for which the firms are not establishing their manufacturing units in UK. Emerging markets are giving tough time to other developed countries of the world because labour cost in these countries is low. For getting the benefit of cheap labour some of the manufacturing firms are transferring from UK to these emerging markets (China, India and Brazil) In addition to this UK government should try to reduce the foreign exchange rate of pound sterling with other currencies. Investors have to invest more if they want to start their business in UK because of higher value of pound sterling as compared to other currencies. Higher value of pound sterling is also a vital factor for decreases level of investment in UK manufacturing sector If the UK government is able to follow the above mentioned suggestion then definitely UK manufacturing industry will able to get more attraction from the world and it will contribute more as compared to its current contribution. References : ABPI (2010), Did you know: Facts and figures about the pharmaceutical industry in the UK Arthur D Little (2009), Quantitative modelling of industrial biotechnology and renewable chemicals Final report for BERR, http://www.bis.gov.uk/files/file51252.pdf BIS (2010) Economics Paper No. 2 Life Sciences in the UK Economic analysis and evidence for Life sciences 2010: Delivering the Blueprint BIS (2010), Economics Paper No. 4 Supporting Economic Analysis for Skills for Growth: The National Skills Strategy David, S., Zeleny, J. and Vlasic, B. (2009), G.M. to Seek Bankruptcy and a New Start: A Risky Bet to Save an Icon of American Capitalism, New York Times, 31/05/2009, http://www.nytimes.com/2009/06/01/business/01auto.html. Retrieved 19 March 2011 Deloitte (2009), Innovation that Matters: How Innovation is Currently Supported in an Ageing Society Ferguson, N. (2004), Empire, The Rise and Demise of the British World Order and the Lessons for Global Power Gil, V. and Haskel, J. (2008), Intangible Investment in the UK Ma

Archaeology: Imperialism, Colonialism and Nationalism

Archaeology: Imperialism, Colonialism and Nationalism How does archaeology interact with Imperialism, Colonialism and Nationalism? Have they contributed to archaeology in any way? Discuss with examples. When we look at the history of the archaeology, it can be said that the archaeology have always been a part of political activities however the most sensational and the conspicuous time of this interaction between archaeology and the politics can be dated after the French Revolution. With the French Revolution, the nationalism ideology raised and swiftly spread around the world with industrialization. At the first round, rising Nationalism awaken the curiosity of the people about their ethnicity. With this curiosity, people focused ethnicity researches to find out their origins and for this reason many archaeologist take a place in this quest. Governments started to support the archaeological excavations and many institutes started to be opened and many archaeology students started to be educated. In this manner, archaeologists’ interest began to turn form historic times to pre- historic times. With the emergence of Darwinian evolutionary theory, all these ethnicity research a nd the focus on the pre-historic excavations prepared foundation of Colonialism and Imperialism. Nationalism is defined by Trigger as â€Å"an all embracing sense of group identity and loyalty to a common homeland that is promoted by mass media, widespread literacy, and a comprehensive educational system.†(Trigger, 2007). As a result of Nationalism, in the 18th and 19th C. ,the ethnicity concept gained a significant role among the most European states and they started to courage pre- historic archaeologist to study the origins and early ethnic groups. Although all the European states made archaeology which serves to the nationalistic ideology, for me the most striking and passionate studies are done by Germans who carried nationalism into the fascism level in the Word War II. With the establishment of German Society for Anthropology, Ethnology and Prehistoric Archaeology, Germans began to be professional in the pre-historic archaeology and they introduced culture-historical approach to the archaeology (Trigger, 2007). For the nationalistic archaeology, Kossina is the most striking name for that period in German archaeology. He claimed that the Germans are the noblest topic for the archaeological research and criticized the archaeologists who were studying classical and Egyptian archaeology (Trigger, 2007). He seeks for the origins of Germans and he wrote â€Å"Die Herkunft der Germanen†. He evaluated his archaeological data in a biased way and this evaluation encouraged â€Å"Germans to regard Slavs and other neighboring E uropean peoples as inferior to themselves and which justified German aggression against these people† (Trigger, 2007). Although Kossina died in 1931, he continued to be effective on the nationalistic and racist actions of Germany. For example, Nazis supported their discourses by using the works of Kossina. As a result of the nationalistic and ethnic researches, people became more aware of the different nationalities -such as the French, Germans, and English etc. It encouraged thinking that the people are biologically different from one another; therefore their behavior was determined by these racial differences as opposed to social or economic factor. This kind of thinking led people to think about â€Å"the inequality of the races†. Gobineau, who was a part royalist French family, claimed that â€Å"the fate of civilization was determined by their racial composition† (Trigger, 2007). Also in this time, Darwin’s evolutionary thought started to interact with the ethnicity oriented and nationalistic archaeology. Darwin claimed that plants and animals pass on their characteristics to their offspring however different offspring vary from each other. He believed that some of these offspring suited to their environment than others. This idea was explaining tremendous variety and the complexity of the natural world. He published his ideas in â€Å"Origins of Species†. This book was highly effective on the Herbert Spencer who introduced the idea of â€Å"survival of the fittest† and applied this view into the archaeology to explain the human societies in uni-linear evolution concept. He claimed that all human societies move from simple to complex (Johnson, 2010). As a result of this interaction â€Å"inequality of races† idea had gained scientific credibility. Additionally to these ideas, in 19th century Lubbock suggested that as a result of natural section human groups had become different from each other not only culturally but also in their biological capacities to utilize culture (Trigger, 2007). He regarded Europeans as the product of intensive cultural and biological evolution. His idea used to legitimize the British colonization and the establishment of political and economic control on their colonies. He also vindicates British and American colonialist from the moral responsibility for the rapid decline of native peoples in North America, Australia and the Pasific. This decline of these peoples was not because of what colonialists were doing them but because of the natural selection. This type of modality toward the native people increased the colonialism and the imperialism all over the world. As a result of colonialism, â€Å"historians of archaeology have sometimes justified acts of colonialist usurpation in adopting ethnocentric viewpoints which presuppose that archaeological pieces are better conserved in Western museums.†(Abadà ­a, 2006). For an example, the situation of Elgin marbles can be mentioned in this matter. Evans says, in 1816, Elgin Marbles were brought to the British Museum and all the drawings, excavation and the exhibition coast like  £35,000 to the British government. In 1821, Greece separated from Ottoman Empire and it created an endless controversy about the propriety of the ‘marbles’. What is beyond all of this discussion most people think that they would have great damage if left in their original home (Abadà ­a, 2006). With the increasing industrialization, which is the period inventions and developments, created the ideas in diffusionism and the migration to explain the cultural differences in past cultures. Many of the researchers rejected the culture evolution theory. As result of this, the idea of psychic unity, which is introduced by Adolf Bastian, lost its importance. It made racism much more powerful because the belief that every culture has a potential to develop their culture is collapsed. The idea that indigenous people were viewed as biologically inferior to Europeans became much more solidified. Writers and social analysts claimed that human beings were not inherently inventive. If there is a development in culture it should be a reason of diffusionism or migration. Also they said that the change was naturally belong to the human nature and it was not beneficial to people. Therefore it is supported that unchanging societies are the most convenient to human being. In this manner, indepen dent development idea in the cultural changes ignored and a belief emerged which is particular inventions were unlikely to be made more than once in human history. This kind of discourses solidified perceptions about the savage people inferiority. In the United States, the ‘myth of the mound builders’ was aroused and it has been thought that these mounds could not have been built by the Native People of America, who were considered too savage. Instead, they were built by a ‘civilized’ race that disappeared a long time ago (Abadà ­a, 2006). When the people see the mounds in Zimbawe and investigators claimed that this similarity is the proof pf prehistoric white colonization in Southern Africa (Trigger, 2007). To sum up, the interaction between archaeology and Imperialism, Colonialism and Nationalism developed after the French Revolution. Archaeological studies and the scientific developments to answer the questions in the archaeology have been abused by the politicians. The archaeological studies which suit the politician were encouraged and supported financially. Although this mutuality helped the archaeological developments, the results that archaeology reached had been used to satisfy the nationalist, colonialist and imperialist actions. Bibliography Abadà ­a, Moro O. 2006. The History of Archaeology as a ‘Colonial Discourse’.Bulletin of the History of Archaeology16(2):4-17 Johnson, Matthew. 2010. Archaeology Theory an Introduction. Trigger, Bruce. 2007. A History of Archaeological Thought.

Biography of Franklin Delano Roosevelt Essay -- American Presidents Hi

Biography of Franklin Delano Roosevelt Introduction FDR Changed the very idea of what it meant to be president of the United States. FDR used his genius political skills and charisma to direct this nation into his own dreams. His ability to communicate encouragement and confidence to the American people aided his presidency more than his legislations. Winston Churchill likened his first meeting with FDR to â€Å"uncorking a bottle of champagne.† All future presidents would be forced to reckon with his legacy. The Beginning Franklin Delano Roosevelt was born on January 30, 1882. He was so sickly that he almost did not survive, and his worried parents held off naming him for two months. His father was James Roosevelt, a graduate of Union College and Harvard Law School, though not a practicing lawyer. James lived a life similar to an English country gentleman, with a large estate at Hyde Park in New York. Sara Delano, James Roosevelt's second wife, came from a family background equally distinguished as the Roosevelt’s. His age and her difficulty giving birth to Franklin prevented them from having any more children, and Franklin grew up as their beloved only child. His relationship with his parents, especially his mother, was very strong. It was her unshakeable faith in him that many believe gave him the self-confidence that enabled him to succeed later in life. French and German governesses educated Roosevelt until he was fourteen, and he spent most of his free time riding on the estate and playing alone. He accompanied his parents on their travels to Europe and to all their social engagements. This youth spent in the company of adults helped him develop a charm that would prove indispensable later in life, unable to relate to many children his own age. This proved to be a drawback when his parents sent him away to the Groton School, a recently opened school that had the backing of many of the leading men in America, such as J.P. Morgan. Roosevelt's experience at Groton was a personal disappointment because of his inability to win over his peers as he had won over his parents and their associates. It may have been the bitter memories of his years at Groton that made FDR determined to become a leader at Harvard, which he entered at the turn of the century. Unlike many of his fellow classmates, who were used to living the life of the idle ric h, FDR set the ... ...ing I have learned is that history telling is often no the whole truth. I think it would be only fair to read the thoughts of those who disagreed with his policies. 4) Arnold, Alex. Nothing to Fear: Lessons in Leadership from FDR. Portfolio Hardcover 2003. -I really liked the back flap intro the book when I read it. There are many books out there by people that seem to just be inspirational fluff. This book is by an executive who go through many of FDR’s tactics in leadership and how effective they were. This book should be a great read. 5) No Author. â€Å"Franklin D. Roosevelt† No Date Given. http://www.whitehouse.gov/history/presidents/fr32.html - I thought it would be useful to use this short page that is full of facts. I figure if this is the White House’s page, it would be forced by reputation to be on its information. 6) Schlesinger JR, Arthur. Leaders and Revolutionaries: Franklin Delano Roosevelt. http://www.time.com/time/time100/leaders/profile/fdr.html -Time Magazine is one of the oldest and most reputable magazines around. This is a comparatively short, yet compelling bio about FDR. The style of writing I believe will help my in my own writing format.

Essay on the Symbol of Pearl in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Symbol of Pearl in The Scarlet Letter The Scarlet Letter is a book of much symbolism. One of the most complex and misunderstood symbols in the book is Pearl, the daughter of Hester Prynne. Pearl symbolizes a real and constant reminder of Hester’s sins, she is much more prominent and evident than the â€Å"A† that Hester wore, for she is a real living breathing person who will always remain a part Hester. Hawthorne places Pearl in the novel to explore the theme of Romanticism, to create a character who is passionate and true, one who questions the behavior and values of Hester and Dimmesdale. Pearl’s behavior towards her mother varied at different times. She would often constantly nag her mother and became infatuated with the scarlet "A" which her mother wore. She is anything but a normal Puritan child, and Hawthorne creates her character very interestingly. â€Å"The child could not be made amenable to rules. In giving her existence, a great law had been broken.....† (91)Pearl was so very aware of this â€Å"A† even if she did not fully understand the meaning of it at her young age. Although, she did have a sense of what this letter meant, and would also make her own to wear. â€Å"Mother, the sunshine does not love you. It runs away and hides itself, because it is afraid of something on your bosom. Now see! There it is, playing, a good way off. Stand you here, and let me run and catch it. I am but a child. It will not flee from me, for I wear nothing on my bosom yet† (192). This symbolizes Pearl’s constant curiousity and truth, and her knowing that the letter her mother must wear retricts her from being ‘loved by the sun’, in other words, Hester must remain in the dark about her feelings, while Pearl can stay in the sun. Again another example of Pearl’s free emotion, a symbolism of the Romanticism in the novel. Although Hester had so much trouble with Pearl, she still felt that Pearl was her treasure. Being alienated from society and without Dimmesdale to confess his part in the sin, Pearl was really the only thing that Hester had in life. Hester cherished Pearl’s existence, though she was born out of what Puritans considered a sin. Here, Pearl symbolizes a person that Hester can hold on to and call her own, when it seems as though she has nothing left in the world.

Electoral college :: essays research papers

A common misconception among American is that when they vote they elect the President. The truth is not nearly this simple. What in fact happens when a person votes is that there vote goes for an Elector. This Elector (who is selected by the respective state in which a vote is cast) casts ballots for two individuals, the President and the Vice-President. Each state has the same number of electors as there are Senate and House of Representative members for that State. When the voting has stopped the candidate who receives the majority of the Electoral votes for a state receives all the electoral votes for that state. All the votes are transmitted to Washington, D.C. for tallying, and the candidate with the majority of the electoral votes wins the presidency. If no candidate receives a majority of the vote, the responsibility of selecting the next President falls upon the House of Representatives. This elaborate system of Presidential selection is thought by many to be an 18th century anachronism (Hoxie p. 717), what it is in fact is the product of a 200 year old debate over who should select the President and why. In 1787, the Framers in their infinite wisdom, saw the need to respect the principles of both Federalists and States Righters (republicans) (Hoxie p. 717). Summarily a compromise was struck between those who felt Congress should select the President and those who felt the states should have a say. In 1788 the Electoral College was indoctrinated and placed into operation. The College was to allow people a say in who lead them, but was also to protect against the general public's ignorance of politics. Why the fear of the peoples ignorance of politics? It was argued that the people, left to their own devices could be swayed by a few designing men to elect a king or demagogue (McManus p. 19). With the Electoral College in place the people could make a screened decision about who the highest authority in the land was to be (Bailey & Shafritz (p. 60); at the same time the fear of the newly formed nation being destroyed by a demagogue could be put to rest because wiser men had the final sa y. 200 years later the system is still designed to safeguard against the ignorant capacities of the people. The Electoral College has remained relatively unchanged in form and function since 1787, the year of its formulation.

Beta Case Study

25721 Investment Management BMC Case Study Student Name: Junwei Wang Student ID: 11516655 Class Time: 6 p. m. – 9 p. m. Tuesday Lecturer: Wing Bui Table of content Q 1. 1 Q 2. 1 Q 3. 2 Q 4. 2 Q 5. 3 Beta Management Company I. Case Background Beta Management Company was founded in 1988 by Ms. Wolfe. Beta Management Company is a small investment management company based in a Boston suburb. Beta Management Company was successful in 1989 and 1990. This success had brought in enough new money to double the size of the company. However, Ms.Wolfe had lost some potential new clients who had thought it unusual that Beta Management used only an index mutual fund and picked none of its own stocks. Sarah Wolfe was considering Beta’s new goal and directions for coming year. II. A. Ms. Wolfe decided to follow â€Å" index† to adjust equity market exposure. This is a good strategy due to that at the beginning of the foundation of the company, the size of her account was small a nd there were no much money for her to take a risk. The strategy she followed was the lowest risky way. Ms.Wolfe kept a majority of Beta’s funds in no-load, low-expense index funds, adjusting the level of market exposure between 50% and 99% of Beta’s funds in an attempt to â€Å"time the market†. B. Ms. Wolfe now has decided to increase her equity exposure to 80% with the purchase of one of the California R. E. I. T. and Brown Group, Inc. While Ms. Wolfe wanted to extend her business, she found that some potential clients thought it unusual that Beta Management used only an index mutual fund and picked none of its own stocks, Ms. Wolfe was engaging her new strategy. Unlike before, Beta increase the equity exposure from 50% to 80%.Beta used to have 1% to 50% debt and 50% to 99% equity. Now, the portfolio will become as 20% debt and 80% equity. And also based on the performance of the two stocks, they are both unsteady stocks which mean that the risk of the Betaâ €™s portfolio will be increased. However, we can also found that the return will be much higher. C. Ms. Wolfe is a contrarian investor. Base on the performance of the two stocks, these two stocks were unsteady and the losses rate is much higher than the return rate. III. a. California R. E. I. T. was a real estate investment trust.Their stock had been badly damaged by the â€Å"World series† earthquake of 1989. Base on the Figure 1, it is easily found that the performance of the stock is volatile. Although the trend is similar with the index trend, California R. E. I. T. was still in a bad position. b. Brown Group Inc. was one of the largest manufacturers and retailers of branded footwear, and had been undergoing a major restructuring program since 1989. The stock performed steady and positive. However, there was a significant drop in late 1989 and late 1990. IV. a. The average return of California R. E. I. T. is -2. 7% and the average return of Brown Group Inc. is -0. 67 %. The standard deviation of California R. E. I. T. is 0. 092307 and the standard deviation of Brown Group Inc. is 0. 081668. The standard deviation of S&P index is 0. 46036. Compare with SP500, California R. E. I. T. is more risker. b. In portfolio SPC, the standard deviation is0. 046526 and in SPB the standard deviation is 0. 046419. And the incremental risk of SPC and SPB over a portfolio with 99% in the SP500 and 1% in a risk-free asset are 0. 409504 and 0. 409611. From the data we can see that the California R. E. I. T. affect the portfolio more.The SP500 index is the safest stock and the California R. E. I. T. is still the risker stock. c. The regression of California R. E. I. T. ’s monthly return on index return was attached as Appendix 1. The coefficient is 0. 011856. The regression of Brown Group Inc. ’s monthly return on index return was attached as Appendix 2. The coefficient is 0. 013509. We can still find that the California R. E. I. T. is risker stock tha t affect the portfolio more. d. The return of SPC equals to 99%*E(Rindex)+1%*E(Rc) and the return of SPB equals to 99%*E(Rindex) + 1%*E(Rb) and the return of risk-free portfolio is 99%* E(Rindex) + 1%*E(Rf).The excess return for SPC is 1%*E(Rf) -1%*E(Rc) and the excess return for SPB is 1%*E(Rf) -1%*E(Rb). From the expression, we can find that the excess return for each unit is the difference between the expected return of risk-free asset and the expected return of the stock. V. Summary * If the size of account is small, the safer way to maintain and adjust equity market exposure is â€Å"index†. * Create portfolio smarter; do not invest all money in single area. * The excess return of the stock is difference between the return rates. * When investing, index will be a good indication to predict the stock’s future trend.

Make-Up Art Cosmetics

Abstract M. A. C cosmetics started as a sm on the whole telephone circuit and has grown into a multimillion sawbuck organization. They atomic number 18 innovative and organized and support guest service. There crossroads be of the best in the indus emphasise and atomic number 18 reasonably worthd. You discount find M. A. C tout ensemble over the gentleman and being grocery gunstocked by piles of well known celebrities. They focus on work outing together as teams and promote employees to think outside the box. Not tot everyy is the organization extremely advantageful however it is incredibly generous. Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians.Cooper minerals, fresh oils, cream made of sheep fat, lead and surface were uptaked as face defend to bestow beauty and style. In 1984 counterbalance Art Cosmetics, punter known as M. A. C was founded in Toronto, Canada by brusk Toskan and blackguard Angelo. Toskan was a agent compen sate operative and photographer and Angelo a former hair salon owner. Both men saw the need for cosmetics that held up chthonic amply powered lights found in a photo shoot or cartroad show. Toskan and Angelos test market was in the wine cellar at the Toronto discussion section instal Simpsons. M. A.C was a hit, with its slick young packaging and its hip and unique names. at one time celebrities and modal value moguls started to use M. A. C its popularity detonate worldwide. M. A. C has be puzzle the leading mail of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6. 3 one thousand thousand sawhorse cosmetic tycoon. c been in over 60 countries and territories M. A. C is a multimillion dollar bricks and clicks organization. M. A. Cs crossroad categories include lip, midpoint, face, nail, skincargon, brushes, tools/accessories, and fragrances. M.A. C products atomic number 18 used in films, television, theatre, music, c arriage, special events and prize shows. M. A. Cs philosophy is all races, all sexes, and all ages. M. A. C similarly has the website www. macpro. com de preindicationed alone for cosmetic professional. They tidy sum learn new tips and get discounts on products. PRODUCT M. A. C eyes product line consist of several disparate products from primer, rear end, mascara, liner, brow and lash. Its shadows play apart in all of M. A. Cs contrary arrangements and comply in over deoxycytidine monophosphate change with creative names and antithetic textures.Made in Canada by M. A. C druggist and manufactured by The Estee Lauder Companies Inc. Their shadows are highly pigmented applies evenly and blends well. Any product in the Viva Glam collection analogous the Warm Chill eye shadow, offspring go directly to the M. A. C assist foundation. Un deal other cosmetic companies M. A. C only hires skilled resolve artisan to represent their products. M. A. C is one of the only companie s that when you purchase their products a skilled determine artist allow show you barely how to use the products by demonstration. M. A.C holds view as-up seminars for their clients and conducts runway shows. Single powdered shadows are incase in a round faint container with a clear top in order to correspond the color and the skunk has the colors name. Combination shadow sets unremarkably are in a orthogonal shape. The majority of the time black, compact, and a tricky program are consistent with all M. A. C product packaging regardless of the product. Make-up Art Cosmetics trademark is M. A. C and is printed on all of their products and originfronts. To the left is an symbol of a wall in a Make-up Art Cosmetics investment trust.PRICES Compared to its popular competitors equal Lan coiffe $16. 50 US per shadow, Nars at $22. 00 US per shadow, Vincent Longo at $24. 00 US per single shadow, M. A. Cs eye shadows is only $14. 00 US down the stairs the market price for a single eye color shadow and even less expensive at $32. 50-$36. 00 US for color combination sets. M. A. Cs shadow prices wear upont come with sticker shock and should perpetrate any class of people. They go intot shout Im high end and only the rich drop afford me. The prices are affordable and they dont fluctuate.The shadows are one hardened price and although they do non go on sale or dynamic headroom they are still a contract for professional style products for consumers. PLACE to begin with M. A. C consumers as I plunder get M. A. C product a credit line of distribution must mesh place. M. A. Cs channel consists of a manufacturer The Estee Lauder Companies Inc a jillion dollar great deal, to several different wholesalers much(prenominal)(prenominal) as Florences Enterprises and Sage Within, the great unwashed of different retailers. Some retailers of M. A. C cosmetics are the M. A. C. Stores, Nordstroms, Bloomingdales, and Macys to name a few.M. A. C is sell in o ver 60 countries and territories to sequence. M. A. C can also be purchased on its website at www. maccosmetics. com. The consumer has the option to purchase M. A. C at their favorite department store or online within the comfort of their home. merchandising intermediaries are critical in this billion dollar industry of beauty and M. A. C cosmetics with its popular status is no different, M. A. C is too sizeable time not to have selling intermediaries in place. M. A. C cosmetics can be found in almost every US mall, whether it is in a popular department store or a M.A. C grievous bodily harm store providing place utility. PROMOTION M. A. C stays innovative, very artsy, fashion send on and their advisements are evermore very chromatic demanding attention when walking by a poster or flipping thru the pages of a fashion magazine. Their advertisements are never restrained always dramatic and in your face. M. A. C has a number of collections and one of them is their Viva Glam co llection and celebrities are always used for this collections advising. much(prenominal) celebrities as Pamela Anderson, Fergie, Eve, and Dita Von Tesse can be seen in Viva Glam advertisements.Expressing to consumers that if its upright enough for this celebrity then it is groovy enough for you also creating brand association. each of the collections reaping go to the M. A. C assist period of playd. M. A. C even collaborated with Disney in 2005 when M. A. C. Cosmetics introduced the color in Toons collection based on untarnished Disney animals like Daisy Duck. (HOWARD, H 2010). As state earlier M. A. C is a bricks and clicks organization. On their website www. maccosmetics. com standard tape transport is extra in the US with any $60 purchase and free standard shipping on and summer selects purchases until July 8th in the US only.M. A. C also mails brochures to existing customers publicizing their newest collections. I just received a little pamphlet promoting their new modern SCI-FI collection. Eye shadows remain the same price at $14. 00 US but come in a neon orangeness container versus the usual black. With spunky names like Time & Space, Magnetic Fields, and Expensive pink. You will not see M. A. C announce in a commercial or infomercial but you will see global advertising as they are located all over the world. M. A. C does however partner with the department store Nordstroms and take part in their annual in house fashion shows.After the show guest can sign up with M. A. C to have a M. A. C artist do their make-up for free. During this time an artist will fundamental law your face encouraging you to purchase M. A. C products. I can contest it whole works every time SRTATEGIC DECISION devising M. A. Cs organization has utilizes the marketing mix in a triumphal way creating a Multi million dollar organization that is well-known worldwide. Their shadows come in almost every color thinkable and any(prenominal) with names like obtuse Lady , Nocturnelle and Poison Pen. M. A.Cs products are priced below market when compared to its competitors for professional style inviolables. wish most other big kitchen stove cosmetic companies M. A. Cs channel of distribution uses intermediaries and tons of retailers. M. A. C has some excellent promotional programs in place, manner of speaking in empty containers in telephone exchange for a free lipstick, free shipping on online purchases, using very aesthetical style advertisements. Hiring only professional artist and having them sell the product is genius, who better to beg off a product and show you how to use it then a professional kind of of a regular employee off of the street.Donating proceeds to their AIDS fund and using fashionable celebrities to promote collections. I wouldnt change a thing, I think what M. A. C is doing works and I wouldnt try to fix something that isnt broken. SOCIAL function M. A. C practices its social responsibility by the M. A. C Aids fund founded in 1994 by Toskan and the Back to M. A. C Program. M. A. C Aids fund supports men, women and children all over the world. The proceeds earned by M. A. C when it sells a Viva Glam lipstick are given to their AIDS fund, every cent. The company had many $128 million up to date for this AIDS find.The companies 11 board members are responsible for keeping what Toskan started in 1994 the success it is today. The Back to M. A. C Program is M. A. Cs way on component part the environment. For every seven empty M. A. C containers you return to a M. A. C store you will receive one free lipstick of your choice excluding the Viva Glam collection. organizational DESIGN Posted in all of Estee Lauder offices are the following principles puree for excellence deliver your best. Put your customer first. Know your customers, understand their needs and overhaul their expectations. Be transgressionate about what you do Enthusiasm and energy are contagious. never stop caring. Show concern and obeisance for every individual, regardless of position or title. Understand your role in the big picture. Were all part of a larger whole. Look for new and better ways to do things to continually plagiarise our standards. Communicate Voice your ideas, share your concerns, pass on what you know and be honest. Be a team player. Were stronger when we work together. Listen when others speak. Good ideas can come from anywhere. Be flexible.Success depends upon willingness to adapt when situations change. Pay attention to details little things do make a difference. Solve the real problem, dont treat the symptom. Spread the good news. Let others know when theyve done a good job. Smile. and have fun (elcompanies,2010) These are characteristics of a learning organization. Creating a sense of community in their organizational culture, caring and strong mutual relationships. Utilizing teams and potency in their organizational design. Promoting information communion and leadership. Robb ins & Decenzo, 2008). CEO As of July 2006 Mr. John Demsey oversees Estee Lauder, MAC, Tom Ford bang and Prescriptives brands as well the companys Specialty Group of brands, Bobbi Brown, Jo Malone and La Mer, which were added to his portfolio in July 2009. (elcompanies, 2010). But from 1998-2005 when Demsey was M. A. Cs electric chair he expanded the company from 19 global markets to over 65 and is ascribe for making M. A. C into the billion dollar powerhouse it is today. Demsey has held several positions with the Estee Lauder corporation working his way up the ranks.In a nutshell, I wonder in founders Frank Toskan and Frank Angelo could have ever imagined that M. A. C would turn out to be such a huge empire. M. A. C has come a long way from selling in a departments store basement to selling all over the world in the companies own brand stores and in a multitude of popular retailers. M. A. C stays innovative, creative and all the rage. Their eye shadows are far form bore with a b road range of colors with great pigment and longevity in sleek round compact design packaging. M. A. C is reasonably priced for the average fashionista to afford.